Content and email marketing that keeps your business in front of the right people.

Senior writers. Strategy-first. Blog content, email newsletters, nurture sequences, and ongoing content programs written by people who understand your market and your buyer.

Email Marketing
Email Marketing
Email Marketing
Email Marketing
Email Marketing
Email Marketing
Email Marketing
Email Marketing
Email Marketing
Email Marketing

The most effective content and email programs compound over time. A single blog post does not build authority. .A single email does not build a relationship.

Every content and email channel your business needs to stay visible.

We produce content and manage email programs across all the channels Calgary businesses use to build authority and stay in front of buyers. Here is where we work.

Blog Writing & Article Content

Consistently published, SEO-informed blog content that builds search authority and gives your audience a reason to keep coming back. Strategy, writing, and on-page optimization handled together. No keyword-stuffed filler articles written to be genuinely useful to the people you are trying to reach.

Email Newsletters
A regular newsletter that your subscribers look forward to reading. Strategy, writing, design coordination, scheduling, and list management handled for you on a monthly or bi-monthly cadence. Useful content, consistent voice, sent on time every time.
Nurture Sequences & Automation
Automated email sequences that do the selling and relationship-building work between conversations. Welcome series, lead magnet follow-ups, post-purchase sequences, re-engagement campaigns, and multi-step nurture programs built in your email platform and managed ongoing.
Email Campaign Management
One-off and recurring email campaigns for product launches, seasonal promotions, event invitations, announcements, and sales pushes. Strategy, copy, design coordination, list segmentation, scheduling, and post-send reporting managed by one team.
Content Strategy
The plan behind the publishing. A content strategy that maps your audience’s questions, your search opportunities, and your sales cycle into a 12-month editorial calendar you can actually execute. Built as a standalone deliverable or as the foundation for an ongoing content retainer.
Long-Form & Lead-Gen Content
Whitepapers, guides, case study write-ups, and gated content pieces that generate leads and demonstrate authority. Written for B2B businesses and professional services firms that sell to buyers who do their research before picking up the phone.

How we go from actually gets built and run.

Most content programs fall apart because nobody owns the strategy, the writing, and the publishing schedule in one place. We do. Here is how it works from kickoff to ongoing execution.
STEP 1
Strategy & Brief
We audit what you have, map your audience and their questions, identify your search and content opportunities, and produce a brief that every piece is written from. No guessing at topics. No content for content’s sake.
STEP 2
Write & Review

A 90-day rolling calendar mapped to your audience, your sales cycle, and your publishing capacity. Topics approved before writing starts. You know what is coming for the next three months at all times, no scrambling for ideas at the deadline.

STEP 3
Optimize
Each piece written to brief, reviewed internally, then sent to you for a single approval round. One clean revision pass included. We do not send rough drafts you get polished copy ready to publish, not a starting point to rewrite yourself.
STEP 4
Publish & Report
We publish, schedule, and send on your behalf, then report monthly on what is working opens, clicks, traffic, rankings, and what we are adjusting in the next cycle. The program gets smarter every month.

Monthly programs. Pick what fits your spend

Content and email programs are priced as monthly retainers you get consistent output without rebuilding the brief every time. Project-based work is available for one-off campaigns and content strategies. Three entry points below; custom scopes quoted the same day.
Email Starter
$1,200/mth
One monthly email newsletter, written and scheduled for you. Right-sized for businesses that want to stay in their list’s inbox consistently without the overhead of managing it themselves.
Content & Email Retainer
$2,500/mth
Two blog posts and two email sends per month, built on a shared content strategy. The standard program for businesses that want to build search authority and stay in front of their list at the same time without managing writers, calendars, and platforms separately.
Full Content Program
$3,500/mth
Four blog posts, four email sends, and a full automation setup welcome sequence, lead nurture, and ongoing campaign management. For businesses, being serious about content as a growth channel rather than a box to check.

Make it Custom.

If none of our packages are the right fit, we’re happy to provide a custom quote. Send us your details, and we’ll be in touch to schedule a time to review the scope of your project.

Advertising Portfolio

Real content and email marketing programs built for Calgary and Western Canadian businesses. Our case studies demonstrate how strategic content planning, consistent campaign execution, and audience-focused communication work together to increase engagement, strengthen customer relationships, and drive measurable business growth.

Each example highlights the content strategy, campaign structure, audience segmentation, and performance metrics that mattered most for that client’s goals. From newsletter engagement and click-through rates to lead generation, customer retention, and conversion performance, every campaign is designed to support a larger marketing and sales ecosystem.

Email Marketing

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Geib and Company
Email Marketing

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Salesmatic
Email Marketing

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G-Force PSW
Email Marketing

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Catapult Ready
Email Marketing

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Sync 111
Email Marketing

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Marlo
Email Marketing

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Slate Residences
Email Marketing

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Flex Sports

Advertising and Lead Gen Case Studies

Our content and email marketing case studies show exactly how we develop communication strategies that build audience trust, strengthen engagement, and support long-term business growth. From content planning and campaign development through to automation, distribution, and performance optimization, every decision is tied directly to measurable business outcomes.

They provide a clear view into our strategic thinking, creative process, and the standards we bring to every campaign. Whether the objective is lead nurturing, customer retention, audience growth, or increased conversions, each case study demonstrates how thoughtful content and targeted email marketing contribute to a larger marketing ecosystem and real business performance.

It is the most direct way to understand whether our approach aligns with your business goals and if we are the right partner to help move your marketing forward.

socialmedia

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G-Force
socialmedia

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Pathway

Questions clients ask before they hand us their ad budget.

We write it. Blair & Co. is a full-service agency with senior writers on staff who have spent 25 years writing for Calgary and Western Canadian businesses. We handle strategy, writing, editing, and publishing. You approve, and we execute you do not need to write a single word unless you want to. If you have subject matter experts internally who want to contribute, we can build a workflow that incorporates their input without putting the writing burden on them.
Enough to be consistent, not necessarily more. One well-written, strategically chosen blog post per month outperforms four rushed posts that say nothing useful. For email, a monthly newsletter sent reliably beats a weekly send that burns out your writer and your list. We will recommend a cadence based on your audience, your sales cycle, and your capacity not a volume number designed to justify a higher retainer. The goal is compounding value over time, not filling a content calendar for its own sake.

A nurture sequence is a series of automated emails that go to someone after they take a specific action  , such as signing up for your list, downloading a guide, requesting a quote, or making a first purchase. Instead of that person going cold between their first touchpoint and a future sales conversation, the sequence keeps your business relevant, builds trust, and answers the questions they are likely to have. Whether you need one depends on your sales cycle. If buyers take weeks or months to make a decision, a nurture sequence is one of the highest-return investments you can make. If your sale happens in one conversation, a simple welcome series is usually enough. We will tell you the honest answer in the first call.

Email results show up faster a well-written campaign to an existing list can produce leads and revenue in the same week it is sent. Blog and SEO-driven content takes longer: realistic expectations are 3 to 6 months to see meaningful search traffic movement, 6 to 12 months to see rankings and authority that make a material difference to inbound lead volume. We set these expectations at kickoff and build programs designed to show early email wins while the content compounding builds in the background. Content marketing is not a short-term play, but it is one of the best long-term investments a business can make in its marketing mix.