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CALL | 403.266.3519

Building, launching and marketing builder & developer real estate brands for over 20 years.

From branding to project launches we have the expertise to successfully launch and market your real estate project.

Represents the marketing and advertising of real estate and small businesses where research and creative are collaborative.

We provide real estate clients with  awarding winning and unmatched expertise.

Brand Development​
Naming
Logo Development
Brand Standards Guides
Positioning & Consumer Research
Brand Refresh
Product Launch
Sales Centre Development
Website Development
Signage & Hoarding
Brochures & Handouts
Brand Management
Social Media Content Creation & Management
Ad Creative
Campaign Deployment & Management

Looking to launch a new multi-family or community. Our six step process that ensures your project gets launched on time and on budget

Learn
During this step we take the time to learn about your projects attributes, study your competition and the current market conditions and create profiles of your expected customers.
Create
With approved mood-boards and overall brand messaging we get to work on creating your brand and core brand elements.
Leads
Now that your product is ready to go to market you need customers. Using what we know about your project and your creative assets we execute your media program to generate leads for your development.
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Imagine
Step 2 involves our art and copy team developing mood-boards and brand messages that will help with naming and branding.
Strategy
Every great launch needs a great plan. Our launch strategy consists of a detailed plan that includes a comprehensive media program and grand opening event outline.
Manage
Your project is launched. Now we work with your sales/rental/builder teams to ensure your launch momentum is maintained and revenue is generated.

What We Do

We create memorable brand experiences that speak to the hearts and minds of your customers.

How We Do It

We seek to understand the advantages of your product and how these attributes align to the needs and wants of your your customers. Using this information we create and deploy these messages – creating leads,  sales and the odd time an award or two.

  • Excellence in Housing: Winner

    Best Sales and Information Centre (Single Family): Allard - Heritage Valley

  • CHBA National Awards for Housing Excellence: Winner

    Marketing Award-Print Ad: Failure to Launch concept

  • CHBA National Awards for Housing Excellence: Winner

    Marketing Award-Direct Promotion-Print: Addition/Re Addition concept

  • Excellence in Housing: Winner

    Best Indoor/Outdoor Ad: Smart Comes Standard concept

  • Excellence in Housing: Winner

    Best Design Centre / Show Room Qualico Group for Design Q

  • CHBA National SAM Awards: Winner

    Marketing Award Print Ad: All Dressed Up concept

  • Excellence in Housing: Winner

    Best Sales and Information Centre (Single Family): in Trumpeter

  • Excellence in Housing: Winner

    Marketing Award Print Ad: Cookies

Bold the C stands for company and an essential part of Blair and Co Marketing and Advertising Agency including our website development process

Founded in 2011, Blair & Co. has become one of Western Canada’s leading real estate marketing firms.

Our Philosophy

At Blair & Co., we believe that success in real estate marketing comes from understanding the marketplace and the target audience. We know that the first step to understanding is research.

Our Services

Everything we do—from campaign implementation to strategy, web design, and media planning—is driven by our commitment to research. Our systemic research programs drive smart and results-oriented real estate marketing strategies. We embrace accountability, using it to refine our understanding of the ever-changing market.

Our Projects

Here are some of the projects, builders, and developments we have worked with:

At Blair & Co., we are dedicated to delivering exceptional results in real estate marketing. Let us help your real estate business thrive in today’s competitive landscape.

You have a question?
We have an answer

Thanks for reaching out. We are always excited with the possibility of working with new clients. Please let us know some information about your company and what services you are interested. 

Real Estate Experience Beyond Compare

Over last 25 years our team has had the opportunity to work with some of the very best developers & builders in Western Canada.

Multi Family Projects - For Sale

  • 43 Park (Calgary – Vericon Developments)
  • Accent (Canmore – High Point Developments)
  • Aspen Park (Edmonton – Abbey Lane Homes)
  • Brio (Winnipeg – Porchlight Developments)
  • Cascade (Canmore – High Point Developments)
  • Cascade (Edmonton – PK Developments)
  • Oliver (Edmonton – ICM)
  • Cawston (Kelowna – Innocept)
  • Dwell (Calgary, Ever Real Estate)
  • GlassHouse (Regina – Greenview Developments)
  • Homestead (Regina – Porchlight Developments)
  • Icon (Edmonton – Langham Properties)
  • Jade (Regina – Porchlight Developments)
  • Kashmere (Mckinley Beach – McKinley Beach)
  • Life (Regina – Porchlight Developments)
  • LiFTT (Calgary – Vericon Developments)
  • MacEwan Landing (Edmonton – Urban Landmarks)
  • Marlo (Calgary – Vericon Developments)
  • Monogram (Regina, Porchlight)
  • Mountain View Villas (Fairmount Hot Springs)
  • Omega (Edmonton – Langham Properties)
  • One River Park (Edmonton – Abbey Lane Homes)
  • One12 (Edmonton – High Point Developments)
  • Quay (Edmonton – Abbey Lane Homes)
  • Renaissance (Canmore – Renaissance Corp.)
  • RGB (Regina –Porchlight Developments)
  • Rivairo (Airdre)
  • Renaissance (Canmore – Renaissance Corp.)
  • RGB (Regina –Porchlight Developments)
  • Rivairo (Airdre)
  • Scarboro on 17th (Calgary – Bow Developments)
  • Serenity (Edmonton – Urban Landmarks)
  • Sky (Edmonton, One Developments)
  • Skyview Landing (Edmonton – Urban Landmarks)
  • Solara (Edmonton – Abbey Lane Homes)
  • Sommerset (Sylvan Lake – Meterra Developments)
  • Steps (Calgary – Guistini Corp)
  • Strand (Vernon – Meterra Developments)
  • The Bonavista (Edmonton – Abbey Lane Homes)
  • The Stockwell – (Kelowna – Innocept)
  • The Venetian (Edmonton – Abbey Lane Homes)
  • Touchmark in Wedgewood (Edmonton – Touchmark)
  • Unison (Winnipeg – Porchlight Developments)
  • Velocity (Regina – Porchlight Developments)
  • Victory and Venture (Calgary – Providence Group)
  • ViP (Edmonton – Abbey Lane Homes)
  • William Off Whyte (Calgary – Greenview Developments)
  • William Off Whytye (Edmonton – Greenview Developments)

Multi Family Projects - Rental

  • Bergen (Brava Developments)
  • Encore (Calgary, Gracorp)
  • Giodano (Calgary – Brava Developments)
  • Layton Block (Edmonton – ICM)
  • Marquee on 16th (Calgary, Marquis Developments)
  • Maverick (Edmonton – Abbey Lane Developments)
  • Nimmons (Brava Developments)
  • Parliment (Regina – Porchlight)
  • Riverwalk Vista (Columbus, ICM)
  • Slate (Edmonton – Salesmatic)
  • Southpark (Edmonton – One Developments)
  • Sync 111 (Edmonton – Eagle Construction)
  • The 5th (Calgary – Arlington)
  • The Oliver (Edmonton – ICM)
  • The Winston (Brava Developments)
  • VERSUS (Calgary – One Developments)
  • Vive (Edmonton – Salesmatic)
  • Wilderness Ridge (Calgary – Brava Developments)

Single Family Home Builders

  • Alquinn Home (Edmonton)
  • Aspire Attainable Housing (Regina)
  • Avalon Master Builder (Calgary)
  • Baywest Homes (Calgary)
  • Beattie Homes (Calgary)
  • Birchwood Properties (Calgary)
  • Brookfield Residential (Calgary)
  • Canterra Custom Homes (Calgary)
  • City Homes Master Builder (Edmonton)
  • Compass Rose Homes (Calgary)
  • Crystal Creek Homes (Calgary, Edmonton)
  • Daytona Homes (Edmonton)
  • Decker Urban Developments (Calgary)
  • Dolce Vita Homes (Edmonton)
  • Douglas Homes (Calgary)
  • Gramercy Custom Homes (Calgary)
  • Jayman BUILT (Calgary)
  • Landmark Homes (Edmonton, Calgary)
  • Lighthouse Custom Homes (Calgary)
  • Lincolberg Homes (Edmonton)
  • Lupi Luxury Homes (Calgary)
  • Park Royal Homes (Edmonton)
  • Marwest (Winnipeg)
  • Marcson Master Bulder (Edmonton)
  • Milestone Builder Group (Edmonton)
  • Morrison Homes (Edmonton)
  • Pacesetter Homes (Edmonton)
  • Park Royal Homes (Edmonton)
  • Rohit Developments (Edmonton)
  • Shane Homes (Calgary)
  • Sterling Homes (Edmonton, Calgary)
  • Streetside Developments (Edmonton, Calgary)
  • Summerhill Homes (Edmonton)
  • Wolf Custom Homes (Calgary)

Developers

  • 5 Lakes (Calgary – Decker Management)
  • Buffalo Hills (Calgary – Buffalo Hills Development Corp)
  • Currie Barracks (Calgary – Canada Lands Company)
  • Garrison Green (Calgary – Canada Lands Company)
  • Riveria (Cochrane -Tamani Developments)
  • Riversong (Cochrane – Tamani Developments)
  • Rock Lake Estates (Calgary – Decker Management)
  • Sherwood Hills Estates (Sherwood Park – Abbey Lane Homes)
  • Skyview Ranch (Calgary – Walton Developments)
  • Southfork (Leduc – Tamani Developments)
  • Summerside (Edmonton – Brookfield)
  • Terwillegar Towne (Edmonton – Brookfield)
  • Uptown – (Edmonton, Salesmatic)
  • Village of Griesbach (Edmonton – Canada Lands Company)

Specialty Programs

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