building, launching and growing builder & developer brands for over 20 years

From branding to project launches we have the expertise to successfully launch and market your real estate project.

brand development​

  • Naming
  • Logo Development
  • Brand Standards Guides
  • Positioning & Consumer Research
  • Brand Refresh

product launch

  • Sales Centre Development
  • Website Development
  • Signage & Hoarding
  • Brochures & Handouts

brand management

  • Social Media Content Creation & Management
  • Ad Creative
  • Campaign Deployment & Management







learn about the project

art & copy

define the audience

create a launch strategy

generate leads

generate revenue

steve blair
account director
With over 20 years of marketing experience, Steve began his career in 2001 as an Account Coordinator.

He quickly worked his way up to Account Director and, in 2011, started Blair & Co. Advertising Inc. Over the years, Steve has executed marketing and research for land developers, as well as single and multi-family new home builders.
jesse lalli
account director
Jesse works alongside Steve on servicing and managing accounts, and received his Bachelor of Commerce in Marketing from the Haskayne School of Business at the University of Calgary and has extensive knowledge and experience in marketing and business.

He brings creativity and a fresh perspective to client management with new marketing ideas and strategies. He works on managing client budgets, media planning, and agency workflow.
luis prada
art director
Luis graduated with a Bachelor in Advertising graduated from Jorge Tadeo Lozano University (Colombia).

For the past 17 years, Luis has served as either a Creative Director, Graphic Designer, and Art Director with many worldwide agencies including GREY, MULLEN LOWE/MASS, PROXIMITY BBDO, McCANN ERICKSON and TORO. He has been Blair and Company’s Art Director since November of 2019.

builder & developer case studies

Accent Canmore
MicrosoftTeams-image (3)