Social media that actually shows up because someone besides you is doing it.
Done-for-you social media management for Calgary businesses. Content production, scheduling, community management, and the editorial discipline that keeps your feed running while you run your business.
A website is the most consistent piece of marketing infrastructure your business owns. It runs while you sleep, sells while you are in meetings, and signals credibility before a buyer ever speaks to you.
We design it accordingly.
Social built for specialized consistency, not virality.
Blair & Co. runs done-for-you social media programs on Meta, LinkedIn, TikTok, and YouTube for Calgary and Western Canadian businesses that need a consistent presence but do not have the time, internal team, or interest in chasing trends every week.
Meta (Facebook + Instagram)
Feed posts, Stories, Reels, and the editorial calendar that keeps both platforms working together. Best for B2C, local services, retail, hospitality, and any business with a visual story.
- Feed
- Stories
- Reels
Founder, executive, and company page programs for B2B businesses. Long-form posts, articles, and the editorial cadence that turns LinkedIn into a real client-acquisition channel rather than a CV update.
- Founder posts
- Articles
- Company page
TikTok & Short-Form Video
For brands ready to commit to short-form video. Strategy, scripting, production support, and ongoing posting cadence. Honest about which businesses TikTok is right for and which it is not.
- TikTok
- Reels
- Shorts
Content Production
The work behind the work. Graphic design, photography direction, short-form video, copywriting, and the asset library that keeps your social program running without having to commission new work every week.
- Graphics
- Video
- Copy
Community Management
Comments, DMs, mentions, and the customer-service-meets-PR work of being responsive on social. Not bots. Real people in Calgary, escalating the messages that need your attention and handling the rest.
- Comments
- DMs
- Mentions
Reporting & Strategy
Monthly performance reports tied to outcomes that actually matter (reach, engagement, click-through, lead-gen). Quarterly editorial reviews. Annual strategy planning. Social as a measurable channel, not a vanity metric.
- Monthly reports
- Quarterly reviews
- Annual strategy
How a Blair & Co. social program actually runs.
First content goes live in 30 days. Below: the four-stage cycle that runs every month after that.
STEP 1
Onboard
- WEEK 1 TO 2
Brand voice review. Audience research. Content audit. Editorial calendar setup. Access to platforms. The strategy doc that anchors the program.
STEP 2
Produce
- MONTHLY
Content production for the month ahead. Graphics, video, captions, hashtag research. Internal QA. Delivered for your review on the 25th of the prior month.
STEP 3
Report & Iterate
- DAILY
Scheduled publishing. Real-time community management. Comment and DM response within 4 business hours. Crisis escalation protocol if something needs your eyes.
STEP 4
Launch
- MONTHLY
Performance report on the 5th of each month. What worked, what did not, what to adjust next month. Quarterly editorial reviews to recalibrate.
Three social tiers. Pick what fits your business.
Most agencies will not quote social media without a discovery call. We will. Monthly retainers, no annual lock-in, content volume that matches the tier.
Light
$1,250/month
For small businesses or startups that need a consistent presence on one platform without breaking the budget.
- 2 platforms (your choice)
- 8 posts per month
- Basic graphics + copy
- Community management (4-hr response)
- Monthly performance report
- Quarterly strategy review
Standard
$2000/month
For mid-market businesses that need real consistency across two platforms. The right entry point for most clients.
- 3 platforms
- 12 posts per month combined
- Custom graphics + short-form video
- Active community management
- Monthly reports + analytics
- Quarterly editorial planning
Premium
$3,500/month
For businesses going hard on social. 3+ platforms, full content production, founder thought leadership programs, and quarterly campaigns.
- 3+ platforms
- 20+ posts per month
- Full content production
- Founder/exec thought leadership
- Bi-weekly check-ins
- Quarterly campaign planning
Same Day Quote
Time matters. Tell us what you need, we’ll book a quick call, and once the scope is clear, you’ll have a same-day quote.
Social Media Portfolio
Real social programs for Calgary and Western Canadian businesses. Our case studies show how editorial consistency, on-brand content production, and active community management work together to grow audience, increase engagement, and contribute to actual business outcomes.
Each example shows the platform mix, content cadence, and the metrics that matter for that client’s category. Engagement, reach, follower growth, and where social fit into the bigger pipeline.
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Social Media Case Studies
Our case studies show exactly how we work, from initial strategy through execution, and how each decision ties back to real business outcomes. They give you a clear view of our thinking, our process, and the standard we hold across every engagement.
It is the most direct way to understand whether our approach aligns with your business and if we are the right partner to move your marketing forward.
Questions clients ask before they hand us the keys to social.
How often should we be posting?
Depends on the platform and your audience. LinkedIn rewards 2 to 3 posts per week from a real person. Instagram rewards 4 to 6 per week including Stories. TikTok rewards daily or near-daily. We will recommend a cadence at kickoff based on your audience, your category, and what you can realistically sustain. Posting volume that drops off after month two does more brand damage than not posting at all.
What's the actual ROI of social media?
Honest answer: it depends on what you sell. For B2C and local services, social drives discovery and bottom-of-funnel intent measurably. For B2B with long sales cycles, social is brand-building infrastructure that compounds over 12 to 24 months. We measure what we can attribute (clicks, lead-form conversions, direct messages) and acknowledge what we cannot. We do not promise virality. We do promise consistency and improvement against your starting baseline.
Do you do organic only, or paid social too?
Organic is this service. Paid social management (Meta Ads, LinkedIn Ads) is our Advertising & Lead Generation service. Most clients run both. The cleanest setup is one team running organic and paid together so the content and audience targeting reinforce each other. Bundling typically saves 10 to 15% over hiring them separately.
Can we approve every post before it goes out?
Yes. Default workflow: we deliver next month’s content for your review on the 25th. You approve, edit, or request changes within 5 business days. We schedule and publish from the 1st onward. For clients in regulated industries (healthcare, financial services, legal) we add a compliance review step before delivery. For clients who trust the process, we shift to spot-check approvals after the first 90 days to free up your calendar.