Social Media Management

We enhance your online presence with our social media management service. Our experts develop a personalized social media strategy tailored to your business goals and industry needs. We craft content that represents your brand and meticulously manage your social channels to capture potential leads and address audience feedback.

Services Available:

Content development & deployment
Social media editorial calendar
Creative direction
Brand management
Analytics reporting

We understand your business, so we understand your social media needs

Our social media management services can significantly enhance your small business or real estate company’s growth with our expert social media management. Blair and Co.’s team leverages years of experience to create compelling content, engage your target audience, and build a strong online presence.

By crafting tailored social media strategies, we ensure your brand stands out in a crowded market. With our strategic approach, you’ll see increased visibility and better connections with potential customers. Take a look at some social media accounts we are currently managing.

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Social

Alquinn

Social

VISIT SOCIAL CHANNEL

Instragram for Geib and Co, a professional accounting firm based out of Calgary that works with all sizes of business, content is displayed on a cell phone that feature dynamic content

Geib and Company

Social

VISIT SOCIAL CHANNEL

G-Force

Social

VISIT SOCIAL CHANNEL

Park Royal Homes

Social

VISIT SOCIAL CHANNEL

Catapult

Social

VISIT SOCIAL CHANNEL

Salesmatic

Social

VISIT SOCIAL CHANNEL

We have been creating content and managing social media accounts since 2012. Here are a few samples of some of the accounts we have managed over the years.

Diletto Design Studio

As a start-up business for commercial retail, Diletto Design Studio provides interior designers the ability order custom options on design elements for their large-scale real estate clients including LED mirrors, fixtures, faucets that can be etched with their client’s logo. This client had some involvement but overall preferred that our team to create and implement all social media content.

SKY Residences

Looming over the downtown skyline, SKY Residences is the largest luxury high rise at 66 storeys above Edmonton’s Ice District. For this project, it was important to highlight lifestyle in this tower, while showcasing interior design and liveability. The client provided a large library of professional grade assets, making content creation easy to produce in high frequency.

Slate Residences

This brand new 4-story rental building, located in south Edmonton, was looking for brand guidance and social media management. For this client, they wanted to be “hands-off” with little/no involvement in the social media content creation or implementation.

Ascent Canmore

This brand-new full ownership, Nordic-inspired vacation property will be situated in the heart of Canmore, Alberta. With an estimated 2024 move-in, our goal was to provide lifestyle content around the product, as the exterior and interior photos were renderings and not actual product shots. For this client, they were interested to review all content including image, copy and overall brand messaging for each monthly calendar.

Lake Bonavista Community Association

This was a volunteer position for social media management to help promote the recreation centre as an important hub in the neighbourhood. This client was looking for continued social media presence to promote current and upcoming activities for all age groups in the community. For an additional add-in, we included ad boosting to fill registration numbers for programs run by the association.

Victoria on Fifth

Brand new apartment lease-up project, located next to Riley Park in Kensington located in Calgary. Due to price point, this project was aimed at professional and/or move down clients interested to live in the inner city. The client was “hands off” but provided image assets of the project so content creation was on our team to reflect the brand and clientele of the property.

McKenzie Meadows Golf Course

Located in south Calgary, this 18-hole championship golf course is a beautiful additional next to the Bow River in Fish Creek Park. This client was looking for regular updates to their social platforms, while they continue to update from their account as well. This mixed user experience was great for a busy client, while keeping the brand and content updates on schedule.

Monitoring

Our social media management service ensures that your channel is monitored 7 days a week. From answering questions posted in the comments section to funnelling leads to your sales teams and addressing negative and offensive remarks.

Reporting

Our weekly and monthly reports identify which posts are working and which content needs realignment. Information contained in the report is used to optimize your ongoing social strategy as well as direction for future content development.

See how our process is centred on creating and deploying professionally produced, meaningful social media content that engages your audience and builds your brand.

Stylish branding design featuring 'S-1', representing modern real estate marketing and social media

Outreach and Enhanced Engagement

By boosting select posts to target demographics you can reach new audiences. Boosting is an important and efficient digital media tactic that can supplement your digital marketing campaign and grow your social followers. Our in-house digital media team can develop and execute a boosted digital strategy that will ensure you meet your marketing goals while remaining accountable to established budgets.

Brand Value and Communication Guidelines

Every new program begins with the development of your comprehensive brand value guidance document. This document ensures that we effectively and convincingly communicate the tone, mood and particular nuances of your brand. Your brand value guidance document will serve as a guiding declaration for all past and future social media development and deployment.

Account Set Up and Take Over

For clients requiring new accounts, we offer comprehensive setup services on all social platforms. For clients with existing social media accounts, we will assist in gaining access to these accounts to ensure the right individuals have access.

Social Calendar Mapping and Content Planning

Your brand’s core stories are mapped out 6-8 weeks prior to deployment. Upon approval story ideas are scheduled for development based on deployment date. Our social creative services ensure your team is presented with fresh, meaningful, and creative ideas that reflect the values and vision of their company and align with current trends and best practices.

Channel Specific Content Development

Once creative concepts have been approved, we will recommend which channels can best showcase your content. In many cases your content will be displayed on multiple channels. We are able to work with content assets provided by your company and or agency as required. For clients wanting enhanced content development we can provide additional creative services.

Multi Channel Content Development

We will help you identify which channels work best for your brand. Our services can ensure your content is optimized and available on all major social media channels including Facebook, Instagram, LinkedIn, TikTok, Snapchat, and X.

Our commitment to excellence has consistently provided value and innovation in our services.

Blair and Company offers a comprehensive suite of marketing services, specializing in real estate marketing and small business marketing. Our expertise spans branding, website design, and social media management. We ensure that your marketing campaigns are effective and targeted. We excel in creating customized strategies that enhance brand visibility and drive engagement for real estate developers, builders, and small businesses.

Trust Blair & Co. to deliver innovative solutions that help your business thrive in a competitive market.

CALL | 403.266.3519

Social Media Management

Social Media Management