B2B energy marketing for the energy and industrial companies that built Alberta.
Twenty-five years of marketing into the sector that built Calgary, and we know the difference between marketing for energy buyers and marketing for everyone else.
Services built for Construction and Trades
We can help with your energy marketing programs. Blair & Co. is a Calgary advertising agency company that helps engery companies, including oilfield services companies, midstream operators, industrial suppliers, specialty manufacturers, and energy sector firms that want to be remembered when procurement decisions are made.
We are not a 40-person firm that hands your account to a junior coordinator after the contract is signed. You work directly with two senior marketing professionals with 25+ years of experience building brands across Western Canada. Strategy and execution come from the same desk on every engagement.
We understand how energy buyers actually make decisions. You are not discovered through a typical marketing funnel. RFPs are issued and you need to already be on the shortlist. Sales cycles are long. Evaluators are technical. Procurement processes are structured and often complex. ESG and sustainability expectations continue to grow. From oilfield services branding to capability-focused websites to LinkedIn programs for technical leaders, we build marketing systems that reflect how this sector operates.
Our work spans upstream energy, midstream operations, oilfield services, industrial supply, and specialty manufacturing across Alberta and BC. We have worked through multiple commodity cycles and delivered hundreds of campaigns. This experience builds the kind of pattern recognition that only comes from being in the market as it evolves.
Every engagement is led by senior expertise. No handoffs, no layers, no wasted time. Just clear strategy, strong creative, and marketing that respects the technical buyer you are trying to reach.
Brand Identity & Strategy
- Logo Design
- Brand Guidelines
- Positioning
Website Design & Development
Website design and development for construction and trades businesses at every stage. From structure and UX to full build, optimization, and lead-focused performance.
- WordPress
- WooCommerence
- SEO
Social Media Management
Content creation, graphic design, scheduling, and community management for construction and trades businesses across all major platforms, managed for you every month.
- Meta
- TikTok
- Content Generation
- Monthly Management
Advertising & Lead Generation
- Google Ads
- Meta Ads
Content & Email Marketing
- Newsletters
- Blog Writing and Management
- CRM Integration
Market Research & Strategy
25+ years of Western Canadian construction and trades market insight. Competitive analysis, audience research, and strategic thinking that drives marketing campaigns that win work.
- Competitive Analysis
- Audience Research
- Market Strategy
Take a look at our energy and industrial case studies.
Real results for energy and industrial companies across Calgary and Western Canada. Our case studies show how capability-led websites, LinkedIn programs, technical content, and trade show campaigns work together to position suppliers as credible, evaluated, and ready when procurement begins its search.
Each example demonstrates how we build marketing systems that withstand commodity cycles, align with procurement processes, and earn the trust that leads to renewed contracts and expanded scopes year after year.
Now Selling.
Take a look at our specialized service packages.
Energy marketing has changed. Buyers review your capability page before they call. Procurement teams search your safety record before shortlisting. ESG language is now a procurement requirement, not a communications add-on. Trade shows still matter. LinkedIn plays a larger role.
The old playbook relied on capability brochures and trade show presence to carry the load. It does not reflect how technical buyers research, evaluate, and shortlist suppliers today. Many companies still use it and are quietly losing bids they once won on relationships alone.
We had a choice. Continue with the same approach, or rebuild around how energy buying works now. Capability-led websites, LinkedIn programs for technical leaders, ESG communications that meet scrutiny, and content that is referenced well before the RFP is issued.
We choose to build marketing that holds through commodity cycles, earns shortlists, and supports long-term client relationships in both strong and slow markets.
Project Based
Custom Marketing Services To Fit Your Needs
Choose the services you need, and we will provide a comprehensive quote and timeline.
- Logo refresh or visual identity tune-up
- Website redesign or page builds
- Social media management & content
- Google Ads or Meta Ads campaigns
- Copywriting, naming & messaging
- Market research & positioning audits
Starting up
Marketing for Newco's and Startups
Everything you need to look like a real company on day one.
- Naming & positioning workshop
- Logo, lockups, color & type system
- Brand voice & messaging framework
- 5-page WordPress launch website
- Business cards, email signature, social templates
- Brand guidelines PDF you can hand any vendor
Fractional CMO
We Manage Your Day-to-Day Marketing
Senior marketing leadership without the senior salary.
- Quarterly marketing strategy & roadmap
- Weekly stand-up + monthly leadership meeting
- Budget & channel mix recommendations
- Vendor management (your designers, ad shop, dev)
- KPI dashboard & monthly performance report
- Min 25 hours of hands-on hours per month
Same Day Quote
The Brief
The Brief is our monthly newsletter built for marketing and communications leaders at energy and industrial firms who want to stay ahead of how B2B marketing in this sector is evolving. No fluff. No generic best practices. No imported advice that does not apply in Canada.
We break down what is working in energy marketing right now. LinkedIn programs that earn procurement attention. Capability websites that meet technical scrutiny. ESG communications that stand up to investor questions. Trade show ROI that actually makes sense. Practical and applied, written for people who need to justify decisions internally.
Each issue covers real trends across Alberta and Western Canada, including commodity cycle signals, regulatory changes, procurement pattern shifts, and the strategies that move the needle for companies operating in this sector.
If you are serious about marketing into Alberta’s energy industry, The Brief keeps you informed, focused, and ahead of agencies that do not understand how this market actually works.
Questions energy marketers ask before they hire us.
Do you actually understand the energy sector or are you marketing-fluent only?
We are marketing-fluent and sector-native. Twenty-five years in Calgary means we know the difference between upstream and midstream, the role of EPC contractors, why oilfield services are sensitive to rig counts, and how an energy procurement department actually picks a vendor. We do not claim to be petroleum engineers. We do claim to know how to communicate to people who are.