Marketing for the clinics, practitioners, and wellness brands that put care first.
Twenty-five years of health and wellness marketing experience in Alberta — and we know the difference between marketing a practice and marketing a product.
Services built for Health & Wellness.
Blair & Co. is an independent Calgary advertising agency built for clinics, practitioners, and wellness brands that want to grow their practices the right way with full schedules, loyal patients, a strong local reputation, and marketing that respects the people you serve.
We are not a 40-person firm that hands your account to a junior coordinator after the contract is signed. You work directly with two senior marketing professionals with 25+ years of experience building brands across Western Canada. Strategy and execution come from the same desk on every engagement.
We understand how health and wellness practices actually grow. Patients research for hours before they book. Google reviews can make or break a clinic. Chains and franchises with national budgets are pushing into local markets. From dental to chiropractic to mental health to men’s and women’s health, we build marketing that fills schedules without making your practice feel like a volume operation.
Our work spans dental practices, chiropractic clinics, physiotherapy, mental health, men’s health, women’s health, naturopathic medicine, and consumer wellness brands across Alberta and BC, helping each one position itself as a credible, expert, locally trusted alternative to larger chains.
Every engagement is led by senior expertise. No handoffs, no layers, no wasted time. Just clear strategy, strong creative, and marketing that reflects the quality of care your patients receive.
Brand Identity & Strategy
- Logo Design
- Brand Guidelines
- Positioning
Website Design & Development
- WordPress
- WooCommerence
- SEO
Social Media Management
- Meta
- TikTok
- Content Generation
- Monthly Management
Advertising & Lead Generation
Patient acquisition campaigns built around local intent. Google Ads, Meta advertising, and Google Business Profile optimization tuned to “near me” searches. Tracked from impression all the way to booked appointment.
- Google Ads
- Meta Ads
Content & Email Marketing
- Newsletters
- Blog Writing and Management
- CRM Integration
Market Research & Strategy
- Competitive Analysis
- Audience Research
- Market Strategy
Take a look at our health and wellness case studies.
Now Selling.
Take a look at our specialized service packages.
Healthcare buying has changed. Patients research for hours before they book. They check Google reviews before they trust a referral. They compare multiple clinics on their phone in the parking lot. Yellow Pages and word of mouth alone no longer reach them, and chains with national marketing budgets are filling the gap.
The old playbook for clinic marketing was built for a time when opening your doors was enough. It does not reflect how patients actually choose practitioners today. Many independent clinics still rely on it and are quietly losing share to franchises that understand the new model.
We had a choice. Continue supporting outdated tactics, or build systems that match how patients find, choose, and stay with a practice in 2026 through local SEO, Google Business Profile optimization, review programs, paid patient acquisition, and retention marketing.
We choose to build marketing that fills schedules, retains patients longer, and protects independent practices against the steady pressure of national chains.
Project Based
Custom Marketing Services To Fit Your Needs
Choose the services you need, and we will provide a comprehensive quote and timeline.
- Logo refresh or visual identity tune-up
- Website redesign or page builds
- Social media management & content
- Google Ads or Meta Ads campaigns
- Copywriting, naming & messaging
- Market research & positioning audits
Starting up
Marketing for Newco's and Startups
Everything you need to look like a real company on day one.
- Naming & positioning workshop
- Logo, lockups, color & type system
- Brand voice & messaging framework
- 5-page WordPress launch website
- Business cards, email signature, social templates
- Brand guidelines PDF you can hand any vendor
Fractional CMO
We Manage Your Day to to Day Marketing
Senior marketing leadership without the senior salary.
- Quarterly marketing strategy & roadmap
- Weekly stand-up + monthly leadership meeting
- Budget & channel mix recommendations
- Vendor management (your designers, ad shop, dev)
- KPI dashboard & monthly performance report
- Min 25 hours of hands-on hours per month
Same Day Quote
The Brief
The Brief is our monthly newsletter built for construction companies, contractors, and trades businesses that want to stay ahead of how marketing is actually evolving.
We break down what is working in construction marketing, from SEO and Google Ads to website performance, lead generation, and brand positioning. No theory, no filler. Just clear, practical insight you can apply to your business right away.
Each issue covers real trends in Calgary and Western Canada, along with simple strategies to help you generate more inquiries, improve visibility, and win better projects.
If you are serious about growing your construction or trades business, The Brief keeps you informed, focused, and one step ahead.
Questions health and wellness professionals ask before they hire us.
Are you familiar with healthcare advertising rules in Alberta?
How important are Google reviews really?
For local healthcare, they’re the #1 conversion factor. Patients searching for “practice type Calgary” make decisions almost entirely on the basis of star rating, review count, and review recency. We run review-request programs that consistently move clinics from a 4.2 to a 4.7+ within 6 months, and a single change typically lifts inbound bookings by 30–50%. If you only do one thing for clinic marketing this year, it’s this.
Can you handle marketing for a multi-location clinic?
How do we market sensitive practices without sounding clinical or salesy?
The answer is editorial, not promotional. We help sensitive-subject practices, including mental health, addiction recovery, men’s health, women’s health, and eating disorders, by leading with educational content that respects the reader’s situation.
Marketing follows naturally, but the content earns trust first. We focus on clarity, empathy, and credibility, creating information that patients can rely on as they make important decisions about their care.
We have spent years refining this balance, helping practices communicate in a way that builds trust, supports patients, and drives meaningful engagement.