Our Story

Blair and Company (Blair & Co.) was founded in 2011 with the goal to become one of Western Canada’s leading Real Estate and SMB marketing firms. We believe that success comes from under-standing the marketplace and under-standing the target audience, and we know the first step to understanding is research.

Everything we do, from campaign implementation, to strategy, to web design and media planning, is predicated by this belief. We thrive on the implementation of systemic research programs that drive smart and results oriented marketing programs. We aren’t afraid of accountability, in fact we need it to assist us with our understanding of the ever-changing market.

Click the & on the map to see who we have worked with.
Map of Canada where we have serviced real estate builders and developers clients in British Columbia, Alberta, Saskatchewan and Manitobia

I am extremely thankful to have worked and employed some of the hardest working, most talented and caring people in the business through both employee and contractor relationships

Steve Blair
Account Director
With over 20 years of marketing experience, Steve began his career in 2001 as an Account Coordinator.
 

He quickly worked his way up to Account Director and, in 2011, started Blair & Co. Advertising Inc. Over the years, Steve has executed marketing and research for land many real estate companies, professionals, small business and startups.

Jesse Lalli
Account Director
Jesse received his Bachelor of Commerce in Marketing from the Haskayne School of Business at the University of Calgary and has extensive knowledge and experience in marketing and business.
 

He brings creativity and a fresh perspective to client management with new marketing ideas and strategies. He works on managing client budgets, media planning, and agency workflow.

How We Define Marketing

We create memorable brand experiences that speak to the hearts and minds of your customers.

How We Do Marketing

We seek to understand the advantages of your product and how these attributes align to the needs and wants of your your customers. Using this information we create and deploy these messages – creating leads,  sales and the odd time an award or two.

All
Website
Social
Signage
Collaterals
Sales Center
Branding
Advertising
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The Story of A Marketing Agency - Through Thick Thin

Through all the ups and downs that come with running a business in Alberta – we take great pride in our resilience, adaptability and determination.

Scenic view of Bridgeland neighborhood, showcasing urban living and vibrant community life
2011
Bridgeland
Where it all began. In a cozy little home located in Bridgeland, this is where Blair & Co. took it’s first steps. We had big dreams of a fancy office, nice cars, and big teams. We wanted prove to everyone we could do it.
Panoramic view of Currie Barracks, highlighting residential development and community amenities
2013
Currie Barracks
After quickly growing out Steve’s home office in Bridgeland, the company was re-located to Currie Barracks to provide room for the team to grow into something bigger. We added some great team members and clients.
Charming streetscape of 10th Ave, featuring local shops and bustling city life
2016
Downtown
After gaining traction and setting our sites on becoming bigger the election happened and Calgary's economy hit the wall. Four years later - COVID hit. We adjusted team sizes to match our changing market and tried to stay positive.
Modern office interior of Blair and Co showcasing a professional workspace and collaborative environment
2023
Back To Basics
After COVID and our lease ended, we made the decision adjust to our market. Calgary has went from having over 8 agencies that specialized in Real Estate marketing to only 1 or 2. We needed to explore other marketing specialties and use the money we saved on our OH to invest into our client work.

Though Real Estate is our specialty we work with a wide array of small and medium size businesses.