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Our Story

Blair and Company (Blair & Co.) was founded in 2011 with the goal to become one of Western Canada’s leading Real Estate and SMB marketing firms. We believe that success comes from under-standing the marketplace and under-standing the target audience, and we know the first step to understanding is research.

Everything we do, from campaign implementation, to strategy, to web design and media planning, is predicated by this belief. We thrive on the implementation of systemic research programs that drive smart and results oriented marketing programs. We aren’t afraid of accountability, in fact we need it to assist us with our understanding of the ever-changing market.

Click the & on the map to see who we have worked with.
Map of Canada where we have serviced real estate builders and developers clients in British Columbia, Alberta, Saskatchewan and Manitobia

I am extremely thankful to have worked and employed some of the hardest working, most talented and caring people in the business. Although faces changes, our commitment to value and quality never does.

Steve Blair from Blair and Co.
Steve Blair
Account Director
With over 20 years of marketing experience, Steve began his career in 2001 as an Account Coordinator.
 

He quickly worked his way up to Account Director and, in 2011, started Blair & Co. Advertising Inc. Over the years, Steve has executed marketing and research for land many real estate companies, professionals, small business and startups.

Jesse Lalli
Account Director
Jesse received his Bachelor of Commerce in Marketing from the Haskayne School of Business at the University of Calgary and has extensive knowledge and experience in marketing and business.
 

He brings creativity and a fresh perspective to client management with new marketing ideas and strategies. He works on managing client budgets, media planning, and agency workflow.

Luis Prada, Art Director, from Blair and Co.
Luis Prada
Art Director
Luis graduated with a Bachelor in Advertising graduated from Jorge Tadeo Lozano University (Colombia).
 

For the past 17 years, Luis has served as either a Creative Director, Graphic Designer, and Art Director with many worldwide agencies including GREY, MULLEN LOWE/MASS, PROXIMITY BBDO, McCANN ERICKSON and TORO. He has been Blair and Company’s Art Director since November of 2019.

How We Define Marketing

We create memorable brand experiences that speak to the hearts and minds of your customers.

How We Do Marketing

We seek to understand the advantages of your product and how these attributes align to the needs and wants of your your customers. Using this information we create and deploy these messages – creating leads,  sales and the odd time an award or two.

  • Excellence in Housing: Winner

    Best Sales and Information Centre (Single Family): Allard - Heritage Valley

  • CHBA National Awards for Housing Excellence: Winner

    Marketing Award-Print Ad: Failure to Launch concept

  • CHBA National Awards for Housing Excellence: Winner

    Marketing Award-Direct Promotion-Print: Addition/Re Addition concept

  • Excellence in Housing: Winner

    Best Indoor/Outdoor Ad: Smart Comes Standard concept

  • Excellence in Housing: Winner

    Best Design Centre / Show Room Qualico Group for Design Q

  • CHBA National SAM Awards: Winner

    Marketing Award Print Ad: All Dressed Up concept

  • Excellence in Housing: Winner

    Best Sales and Information Centre (Single Family): in Trumpeter

  • Excellence in Housing: Winner

    Marketing Award Print Ad: Cookies

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The Story of A Marketing Agency - Through Thick Thin

Through all the ups and downs that come with running a business in Alberta - we take great pride in our resilience, adaptability and determination.

Scenic view of Bridgeland neighborhood, showcasing urban living and vibrant community life
2011
Bridgeland
Where it all began. In a cozy little home located in Bridgeland, this is where Blair & Co. took it’s first steps. We had big dreams of a fancy office, nice cars, and big teams. We wanted prove to everyone we could do it.
Panoramic view of Currie Barracks, highlighting residential development and community amenities
2013
Currie Barracks
After quickly growing out Steve’s home office in Bridgeland, the company was re-located to Currie Barracks to provide room for the team to grow into something bigger. We added some great team members and clients.
Charming streetscape of 10th Ave, featuring local shops and bustling city life
2016
Downtown
After gaining traction and setting our sites on becoming bigger the election happened and Calgary's economy hit the wall. Four years later - COVID hit. We adjusted team sizes to match our changing market and tried to stay positive.
Modern office interior of Blair and Co showcasing a professional workspace and collaborative environment
2023
Back To Basics
After COVID and our lease ended, we made the decision adjust to our market. Calgary has went from having over 8 agencies that specialized in Real Estate marketing to only 1 or 2. We needed to explore other marketing specialties and use the money we saved on our OH to invest into our client work.
Creative logo design featuring the letter 'A', symbolizing brand identity and innovation
Why Should We Be Your Next Marketing Agency
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    We Know Marketing

    25 years of extensive experience developing brands and marketing brands

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    Order Only What You Need

    Our flexible business structure allows clients to only engage with the services they need.

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    Better Information Means Better Decisions

    We take immense pride in understanding your business, your vision and most important your customer.

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    Clients First

    Our core value is to deliver beyond expectations - it is not always possible but it is something we always strive for.

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    Over Deliver

    Our core value is to deliver beyond expectations - it is not always possible but it is something we always strive for.

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    Execution Is Everything

    Great ideas are essential but without thorough, thoughtful and diligent execution they are nothing.

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    We Want Your Brand to Shine

    There is no such thing as boring creative - just lazy creatives.

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    Always Accountable

    We believe in performance metrics and strive to deliver industry leading ROI on your marketing spend.

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    Our Job Is To Make Your Job Easier

    We have extensive experience developing brands, marketing materials, and programs for new residential communities.

Though Real Estate is our specialty we work with a wide array of small and medium size businesses.

You have a question?
We have an answer

Thanks for reaching out. We are always excited with the possibility of working with new clients. Please let us know some information about your company and what services you are interested. 

Real Estate Experience Beyond Compare

Over last 25 years our team has had the opportunity to work with some of the very best developers & builders in Western Canada.

Multi Family Projects - For Sale

  • 43 Park (Calgary – Vericon Developments)
  • Accent (Canmore – High Point Developments)
  • Aspen Park (Edmonton – Abbey Lane Homes)
  • Brio (Winnipeg – Porchlight Developments)
  • Cascade (Canmore – High Point Developments)
  • Cascade (Edmonton – PK Developments)
  • Oliver (Edmonton – ICM)
  • Cawston (Kelowna – Innocept)
  • Dwell (Calgary, Ever Real Estate)
  • GlassHouse (Regina – Greenview Developments)
  • Homestead (Regina – Porchlight Developments)
  • Icon (Edmonton – Langham Properties)
  • Jade (Regina – Porchlight Developments)
  • Kashmere (Mckinley Beach – McKinley Beach)
  • Life (Regina – Porchlight Developments)
  • LiFTT (Calgary – Vericon Developments)
  • MacEwan Landing (Edmonton – Urban Landmarks)
  • Marlo (Calgary – Vericon Developments)
  • Monogram (Regina, Porchlight)
  • Mountain View Villas (Fairmount Hot Springs)
  • Omega (Edmonton – Langham Properties)
  • One River Park (Edmonton – Abbey Lane Homes)
  • One12 (Edmonton – High Point Developments)
  • Quay (Edmonton – Abbey Lane Homes)
  • Renaissance (Canmore – Renaissance Corp.)
  • RGB (Regina –Porchlight Developments)
  • Rivairo (Airdre)
  • Renaissance (Canmore – Renaissance Corp.)
  • RGB (Regina –Porchlight Developments)
  • Rivairo (Airdre)
  • Scarboro on 17th (Calgary – Bow Developments)
  • Serenity (Edmonton – Urban Landmarks)
  • Sky (Edmonton, One Developments)
  • Skyview Landing (Edmonton – Urban Landmarks)
  • Solara (Edmonton – Abbey Lane Homes)
  • Sommerset (Sylvan Lake – Meterra Developments)
  • Steps (Calgary – Guistini Corp)
  • Strand (Vernon – Meterra Developments)
  • The Bonavista (Edmonton – Abbey Lane Homes)
  • The Stockwell – (Kelowna – Innocept)
  • The Venetian (Edmonton – Abbey Lane Homes)
  • Touchmark in Wedgewood (Edmonton – Touchmark)
  • Unison (Winnipeg – Porchlight Developments)
  • Velocity (Regina – Porchlight Developments)
  • Victory and Venture (Calgary – Providence Group)
  • ViP (Edmonton – Abbey Lane Homes)
  • William Off Whyte (Calgary – Greenview Developments)
  • William Off Whytye (Edmonton – Greenview Developments)

Multi Family Projects - Rental

  • Bergen (Brava Developments)
  • Encore (Calgary, Gracorp)
  • Giodano (Calgary – Brava Developments)
  • Layton Block (Edmonton – ICM)
  • Marquee on 16th (Calgary, Marquis Developments)
  • Maverick (Edmonton – Abbey Lane Developments)
  • Nimmons (Brava Developments)
  • Parliment (Regina – Porchlight)
  • Riverwalk Vista (Columbus, ICM)
  • Slate (Edmonton – Salesmatic)
  • Southpark (Edmonton – One Developments)
  • Sync 111 (Edmonton – Eagle Construction)
  • The 5th (Calgary – Arlington)
  • The Oliver (Edmonton – ICM)
  • The Winston (Brava Developments)
  • VERSUS (Calgary – One Developments)
  • Vive (Edmonton – Salesmatic)
  • Wilderness Ridge (Calgary – Brava Developments)

Single Family Home Builders

  • Alquinn Home (Edmonton)
  • Aspire Attainable Housing (Regina)
  • Avalon Master Builder (Calgary)
  • Baywest Homes (Calgary)
  • Beattie Homes (Calgary)
  • Birchwood Properties (Calgary)
  • Brookfield Residential (Calgary)
  • Canterra Custom Homes (Calgary)
  • City Homes Master Builder (Edmonton)
  • Compass Rose Homes (Calgary)
  • Crystal Creek Homes (Calgary, Edmonton)
  • Daytona Homes (Edmonton)
  • Decker Urban Developments (Calgary)
  • Dolce Vita Homes (Edmonton)
  • Douglas Homes (Calgary)
  • Gramercy Custom Homes (Calgary)
  • Jayman BUILT (Calgary)
  • Landmark Homes (Edmonton, Calgary)
  • Lighthouse Custom Homes (Calgary)
  • Lincolberg Homes (Edmonton)
  • Lupi Luxury Homes (Calgary)
  • Park Royal Homes (Edmonton)
  • Marwest (Winnipeg)
  • Marcson Master Bulder (Edmonton)
  • Milestone Builder Group (Edmonton)
  • Morrison Homes (Edmonton)
  • Pacesetter Homes (Edmonton)
  • Park Royal Homes (Edmonton)
  • Rohit Developments (Edmonton)
  • Shane Homes (Calgary)
  • Sterling Homes (Edmonton, Calgary)
  • Streetside Developments (Edmonton, Calgary)
  • Summerhill Homes (Edmonton)
  • Wolf Custom Homes (Calgary)

Developers

  • 5 Lakes (Calgary – Decker Management)
  • Buffalo Hills (Calgary – Buffalo Hills Development Corp)
  • Currie Barracks (Calgary – Canada Lands Company)
  • Garrison Green (Calgary – Canada Lands Company)
  • Riveria (Cochrane -Tamani Developments)
  • Riversong (Cochrane – Tamani Developments)
  • Rock Lake Estates (Calgary – Decker Management)
  • Sherwood Hills Estates (Sherwood Park – Abbey Lane Homes)
  • Skyview Ranch (Calgary – Walton Developments)
  • Southfork (Leduc – Tamani Developments)
  • Summerside (Edmonton – Brookfield)
  • Terwillegar Towne (Edmonton – Brookfield)
  • Uptown – (Edmonton, Salesmatic)
  • Village of Griesbach (Edmonton – Canada Lands Company)

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