A custom team apparel company lives and wins on repeat business and word of mouth from team managers, coaches, and administrators who are ordering for their programs year after year. The email marketing program for Versus Canada was built to keep the brand and its expanding product range front of mind with exactly that audience, across the sports communities, schools, and club programs that represent the core of the Versus customer base. The backpack campaign addressed a specific commercial opportunity: custom backpacks as a natural extension of the team kit, offering the same colour matching, logo placement, and personalization that teams already expected from their jerseys, extended to a product that players use every day on and off the field. The email needed to communicate that the product was available, explain the customization offer, and drive the prospect to request a quote in a single, clean communication that cut through a sports administrator's busy inbox.
