Blair and Co. designed the Stockwell floor plan handout as a dual-purpose document: a technical floor plan presentation and a brand touchpoint that reinforced the quality and character of the project at every glance. The Stockwell wordmark was placed prominently at the top of the document, with the Mosaic Homes builder mark anchored at the base, giving both the project brand and the developer brand clear and appropriate positions in the hierarchy. The floor plan itself was drawn and presented with the precision and clarity that a buyer making a major purchase requires, with all dimensions, room labels, and square footage notes legible at a comfortable reading size. The floor stack diagram on the right-hand side of the document gave buyers an immediate visual sense of where their specific unit sat within the building, a practical detail that the presentation centre conversation often cannot cover thoroughly enough. Feature highlights including the feature opening wall unit were called out directly on the plan to draw attention to differentiating elements of the suite design. The gold accent colour was used selectively to highlight key information without overwhelming the technical content of the document. The sales team business cards were designed as a matching system, carrying the same dark charcoal base, gold wordmark, and clean white typography as the handout, giving every buyer interaction a visually consistent brand experience from the presentation centre to the follow-up call.