How we did it.

Salesmatic

Real Estate
Research

Blair and Co. produced a rental market research snapshot for Project Lansdowne, a purpose-built rental apartment development in Edmonton's south side. The snapshot benchmarked the current rental inventory, pricing, price per square foot, and sales data across eight competing neighbourhoods, covering Pleasantview, Queen Alexandra, Strathcona, Garneau, Parkallen, Empire Park, Malmo Plains, and Belgravia. The research gave the development team a precise, current picture of the competitive rental landscape, unit mix distribution, amenity standards, and buyer behaviour in the immediate trade area before any pricing or positioning decisions were made.

A new rental apartment entering a defined urban trade area competes against every existing building in that area from the day it opens its doors. A developer who sets rents without knowing what the market is charging, what square footage those rents are buying, and what amenities comparable buildings are offering is making a pricing decision without the information needed to make it confidently. The vision for this research snapshot was to give the Lansdowne development team a clear, structured benchmark of the rental market across the eight neighbourhoods most likely to draw from the same prospective tenant pool, covering current listed inventory by bedroom type, low and high rent ranges, average rents, average square footage, and price per square foot across one, two, and three bedroom units. The research also captured the sales market for low rise apartment condos in the same neighbourhood set, giving the team a picture of buyer behaviour, average days on market, average list and sale prices, and the discount to list price buyers were achieving across all bedroom types.

Methodology

Blair and Co. structured the Lansdowne snapshot across four research dimensions. The rental inventory section captured the current listed units across the eight-neighbourhood trade area, documenting 30 active listings distributed across one bedroom, two bedroom, and three bedroom unit types, with low, high, and average rents and square footages recorded for each bedroom category alongside price per square foot calculations. The sales summary section captured 110 low rise apartment condo sales in the same neighbourhood set, documenting average days on market, average list price, average sale price, the variance between list and sale price, and average square footage by bedroom type, giving the development team a clear picture of how buyers in the market were behaving and what discount to list price was being achieved across the category. The amenities benchmarking section documented the popular amenity and feature standards in the competitive set, covering dog run and wash, underground and surface parking, storage lockers, secure bike storage, air conditioning, fitness facilities, bike repair rooms, stainless steel appliances, and pet-friendly policies. The demographics section drew on 2016 federal census data for the Lansdowne catchment area to provide the population and household profile context for the development’s target tenant base.

Process

Blair and Co. conducted field and secondary research across the eight-neighbourhood trade area, collecting current rental listing data, sales transaction data, and amenity information for active and recently transacted properties in the competitive set. Data was compiled and organized into a structured snapshot format covering the rental summary, sales summary, amenity benchmarking, and demographic profile in a single reference document designed to be used as a decision-making tool by the development, leasing, and asset management teams. The snapshot was produced as a point-in-time research deliverable calibrated to the specific neighbourhood boundaries most relevant to the Lansdowne project’s competitive context.

Outcome

The Project Lansdowne rental market research snapshot gave the development team a current, structured benchmark of the competitive rental and sales landscape across the eight south Edmonton neighbourhoods most directly relevant to the project. The rental pricing data, covering average one bedroom rents of 1,227 dollars per month at 674 square feet, average two bedroom rents of 1,438 dollars per month at 987 square feet, and average three bedroom rents of 1,891 dollars per month at 1,346 square feet, gave the leasing team the market context needed to set opening rents that were competitive without leaving revenue on the table. The sales data, showing that two bedroom units represented over 60 percent of transactions at an average sale price of 264,939 dollars and an average discount to list of approximately 9,700 dollars, gave the team additional context on buyer behaviour and the relative value positioning of rental versus ownership in the trade area. The amenity benchmarking gave the development team a clear picture of what prospective tenants in this market expected as a baseline and where Lansdowne had the opportunity to differentiate on amenity offering.

Skills Used

  • Rental Market Research
  • Competitive Building Survey
  • Rental Pricing Analysis
  • Price Per Square Foot Analysis
  • Low Rise Apartment Sales Analysis
  • Days on Market Analysis
  • List to Sale Price Variance Analysis
  • Amenity Benchmarking
  • Census Demographic Analysis
  • Edmonton South Side Market Research
  • Research Snapshot Design and Production
  • Unit Mix Analysis

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