Brand identity that defines your brand.
Twenty-five years of Calgary branding experience. Naming, identity systems, brand voice, and the strategic thinking that makes a brand earn money rather than just decorate the website.
Blair & Co. designs brand identities, names companies, develops brand strategy, and writes brand voice for Calgary and Western Canadian businesses that need their brand to do real commercial work. Win pitches. Earn premium pricing and signal credibility before the first conversation.
Media programs focused on building your businesses.
Six channels we run most often. Each one mapped to a real buyer scenario. Most clients run 2 or 3 of these together.
Brand Strategy & Positioning
The hard work of articulating what you actually do differently. Positioning workshops, value-prop frameworks, competitive analysis, and the strategy document that makes every downstream decision easier.
- Positioning
- Workshops
- Strategy doc
Naming & Verbal Identity
For new ventures and rebrands. Strategic naming with trademark screening, URL availability checks, and the rationale that makes the name defensible to investors, partners, and your own team.
- Naming
- Trademark screen
- URL availability
Logo & Visual Identity
Logo design, lockups, color systems, type systems, and the visual language that makes your brand recognizable at a glance. Built to work everywhere your brand has to live: signage, website, swag, slide deck, vehicle wrap.
- Logo + lockups
- Color & type
- Visual system
Brand Voice & Messaging
How your brand talks. Voice principles, messaging frameworks, tagline development, key-message hierarchies, and the editorial guidelines that keep every piece of content sounding like the same company.
- Voice principles
- Messaging framework
- Tagline
Brand Guidelines & Systems
The documentation that makes your brand usable by anyone you hire. Brand guidelines PDFs covering logo usage, color, type, voice, photography style, and the rules that prevent your brand from drifting two years after launch.
- Guidelines PDF
- Asset library
- Vendor-ready
Rebrands & Refreshes
For companies that have outgrown their current brand. Strategic audit of what to keep, what to evolve, and what to retire. Migration plan that protects existing equity while moving you forward.
- Brand audit
- Migration plan
- Equity preservation
How a Blair & Co. brand actually gets built.
Six to ten weeks for most brand projects. Strategy first, then identity, then documentation. Below: how it goes step by step.
STEP 1
Discovery
- WEEK 1 TO 2
Positioning workshop. Competitive landscape mapping. Audience research. The strategy document that becomes the brief everyone references for the rest of the project.
STEP 2
Identity
- WEEK 2 TO 5
Logo concepts. Visual language exploration. Two rounds of revision. You sign off on direction before we expand into the full system.
STEP 3
System
- WEEK 5 TO 8
Full identity build-out. Color, type, secondary marks, lockups, photography style, illustration approach (where relevant). Voice and messaging framework drafted alongside.
STEP 4
Launch
- WEEK 8 TO 10
Brand guidelines document. Asset library. Launch collateral (cards, signature, social templates, deck template). Optional 60-day post-launch support.
Three brand tiers. Pick what fits your stage
Most Calgary agencies will not quote paid media management without a 45-minute discovery call. We will. These are real prices for real scope. Setup is one-time. Monthly is ongoing. Ad spend is separate (and entirely yours, paid directly to the platforms).
Brand Sprint
$2,500
For pre-launch ventures or side projects that need a real brand fast. Logo, basic identity, simple guidelines. Right-sized scope, no fluff.
- Logo + 1 lockup
- Color + type system
- Basic guidelines (1-pager)
- Business card design
- 1 round of revisions
- Launch-ready file pack
Branding Launch
$6,500
Complete brand and 5-page launch website. The standard for new ventures and full rebrands that need to look like a real company on day one.
- Naming (if needed) + positioning
- Logo + full visual identity system
- Brand voice + messaging framework
- 5-page WordPress launch website
- Brand guidelines PDF
Full Rebrand
$12,500
For mature businesses repositioning or rebranding. Strategic audit, naming review, full identity rebuild, migration plan, and the launch infrastructure to roll it out across every surface.
- Brand audit + positioning rework
- Naming review (rebrand if needed)
- Full identity system rebuild
- Migration plan + rollout schedule
- Comprehensive guidelines
- 60 days post-launch support
Make it Custom.
If none of our packages are the right fit, we’re happy to provide a custom quote. Send us your details, and we’ll be in touch to schedule a time to review the scope of your project.
Branding Portfolio
Real brand work for Calgary and Western Canadian businesses. Our portfolio shows how clear positioning, consistent identity, and thoughtful design come together to build brands that are recognizable, credible, and built to last.
Each example highlights the thinking behind the brand, from naming and visual identity to how it’s applied across websites, campaigns, and day-to-day marketing. The result is work that not only looks right, but supports growth, differentiation, and long-term value.
Branding Case Studies
Our branding case studies show exactly how we build brands, from initial positioning through identity and real-world application, and how each decision supports clarity, differentiation, and long-term value. They give you a clear view of our thinking, our process, and the standard we bring to every brand we develop.
It is the most direct way to understand whether our approach to branding aligns with your business and if we are the right partner to shape how you are seen in the market.
Sorry nothing was found. Check back soon.
Questions clients ask before they hire us to brand.
How much does a brand actually cost?
Depends on your industry, average deal size, and conversion rate. As a rough rule, B2B services with $5K to $50K deal sizes start at $3K to $5K per month and scale up. Local services (contractors, dentists, lawyers) can do meaningful work at $1.5K to $3K per month. Ecommerce typically needs $5K minimum to gather enough data to optimize. We will give you a defensible budget recommendation in the first 30 minutes of a scoping call, before you commit to anything.
Do we need a rebrand or just a refresh?
Refresh if your brand still represents who you are but looks dated. Rebrand if your audience, offer, or positioning has changed enough that the current brand is actively misleading. Most companies who think they need a rebrand actually need a refresh, and most who think they need a refresh actually need a rebrand. We will tell you the truth in the first call before either of us commits.
How do you approach naming?
Strategy first. We do not generate name lists in week one. We start with positioning, audience, and competitive landscape. Names are tested against trademark databases, URL availability, and pronunciation. Each finalist comes with a rationale you can defend to a board, an investor, or your own team. Naming projects typically run 3 to 5 weeks.
How long does brand work take?
Brand Sprint: 4 weeks. Branding Launch: 6 weeks. Full Rebrand: 10 to 14 weeks. Naming-only: 3 to 5 weeks. We commit to a timeline at kickoff. Brand work that drags past 12 weeks usually means scope grew beyond the original brief, which we manage explicitly rather than letting it happen quietly.