Setting rents without knowing what the market is charging is not a pricing strategy. Before Project Lansdowne opened its doors, Blair and Co. gave the development team a complete picture of the competitive rental landscape across eight south Edmonton neighbourhoods so that every pricing and positioning decision was made with the market in full view, not guessed at.
The research covered 30 active rental listings and 110 low rise apartment condo sales across Pleasantview, Queen Alexandra, Strathcona, Garneau, Parkallen, Empire Park, Malmo Plains, and Belgravia. Current rents, average square footages, price per square foot, amenity standards, days on market, average sale prices, and the discount to list buyers were achieving across the competitive set all of it compiled into a single structured reference document before a single lease was signed.
The result was a leasing team that walked into opening day knowing exactly what the market was charging, what tenants in that trade area expected as a baseline, and where Lansdowne had room to differentiate. One document. Every number they needed. No guesswork.
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