Paid media that pays for itself.

Google Ads, Meta Ads, and LinkedIn campaigns built around tracked, attributable inquiries. Twenty-five years of running paid media for Western Canadian businesses, and the only metric that matters to us is the one that matters to you: cost per qualified lead.

Paid media that pays for itself. Tracked end to end. Reported in plain English. Managed by senior people who understand your business, not just your account.

Media programs focused on building your businesses.

Six channels we run most often. Each one mapped to a real buyer scenario. Most clients run 2 or 3 of these together.

Google Search Ads

The classic. Capture buyers searching “for your service, Calgary” or your competitor’s brand terms. Built around purchase intent, tracked from impression to conversion, optimized weekly. Highest-ROI channel for most service businesses.

Meta Ads (Facebook + Instagram)

Audience-driven paid social for both B2C and B2B. Conversion campaigns, lead forms, retargeting, and the Conversions API setup that recovers signal lost to iOS privacy changes. Creative-first. Refreshed often

Conversion Tracking & Attribution

The unglamorous work that makes everything else accountable. GA4, Google Tag Manager, Meta Conversions API, phone call tracking, CRM integration, server-side tracking, and the dashboards that let you see what is actually working.

Account Audits & Rebuilds

You are spending money on ads but you do not trust the numbers, the agency, or both. We audit the account, document what is working and what is not, and either give you a clean rebuild plan or rebuild it ourselves. No long-term lock-in to find out.

How a Blair & Co. paid program actually gets built and run.

Most paid media engagements ramp over 90 days. Audit and setup in the first month. Initial optimization in month two. Scale in month three. Below is the process step by step.

STEP 1

Audit & Setup

Audit existing accounts (or build clean ones). Conversion tracking. Attribution stack. Goal definitions. Budget plan. The strategy document everyone references for the rest of the engagement.

STEP 2

Launch

Initial campaigns live. Baseline data flowing. Creative shipped. First-week-out review with you to confirm the numbers reading right and the leads showing up are the kind you wanted.

STEP 3

Optimize

Iterative optimization. Bid strategy tuning. Creative testing. Audience refinement. Negative keyword work. Weekly check-ins, monthly reports. You see exactly what is moving and why.

STEP 4

Scale

Once cost-per-lead is predictable, we scale budget on what is working and cut what is not. Add channels where it makes sense. Consolidate where it does not. The retainer becomes about growth, not setup.

Three management tiers. Pick what fits your spend

Most Calgary agencies will not quote paid media management without a 45-minute discovery call. We will. These are real prices for real scope. Setup is one-time. Monthly is ongoing. Ad spend is separate (and entirely yours, paid directly to the platforms).

Account Audit & Rebuild

$2,500

For businesses unhappy with their current paid media setup. We audit, document, and either deliver a rebuild plan or rebuild the account ourselves. No retainer required.

Full account audit
Conversion tracking review
Account rebuild (if scope fits)
Documented findings & plan
60-minute review call
Hand-off to your team or ours

Single Channel Management

$1,500/mo + $1,000 setup

Google Ads or Meta Ads, managed monthly. The right entry point for businesses spending $1.5K to $5K/month on a single platform. Senior management, weekly attention, and monthly reporting.

One platform (Google or Meta)
Conversion tracking setup
Weekly optimization
Monthly performance reports
Quarterly strategy reviews
6 month contract

Full Paid Media Management

$2,500/mo + $1,500 setup

Google + Meta + LinkedIn (or any combination). For businesses spending $10K+/month across channels who need attribution that connects everything. Weekly check-ins, monthly reports.

Up to 3 platforms managed together
Cross-channel attribution stack
CAPI + GTM + GA4 configuration
Weekly optimization & check-ins
Monthly performance reports
CRM integration (HubSpot, Salesforce)

Make it Custom.

If none of our packages are the right fit, we’re happy to provide a custom quote. Send us your details, and we’ll be in touch to schedule a time to review the scope of your project.

Advertising Portfolio

Real social programs for Calgary and Western Canadian businesses. Our case studies show how editorial consistency, on-brand content production, and active community management work together to grow audience, increase engagement, and contribute to actual business outcomes.

Each example shows the platform mix, content cadence, and the metrics that matter for that client’s category. Engagement, reach, follower growth, and where social fit into the bigger pipeline.

Advertising

Real Estate

Advertising

Real Estate

Advertising

Real Estate

Advertising

Real Estate

Advertising

Real Estate

Advertising

Real Estate

Advertising

Small Business

Advertising and Lead Gen Case Studies

Our case studies show exactly how we work, from initial strategy through execution, and how each decision ties back to real business outcomes. They give you a clear view of our thinking, our process, and the standard we hold across every engagement.

It is the most direct way to understand whether our approach aligns with your business and if we are the right partner to move your marketing forward.

Sorry nothing was found. Check back soon.

Questions clients ask before they hand us their ad budget.

How much should we be spending on Google Ads or Meta Ads?

Depends on your industry, average deal size, and conversion rate. As a rough rule, B2B services with $5K to $50K deal sizes start at $3K to $5K per month and scale up. Local services (contractors, dentists, lawyers) can do meaningful work at $1.5K to $3K per month. Ecommerce typically needs $5K minimum to gather enough data to optimize. We will give you a defensible budget recommendation in the first 30 minutes of a scoping call, before you commit to anything.

Do you charge a flat fee or a percentage of ad spend?

WordPress and WooCommerce are our default for 95% of projects. WordPress is open source, customizable to almost any scope, and your content stays portable if you ever change agencies. We can talk Webflow or Shopify if your situation genuinely calls for it, but we will not push a platform that costs more or restricts you more without a clear reason.

How long until paid media starts producing results?

Initial conversions usually start within 2 to 4 weeks of launch. Real cost-per-lead optimization takes 60 to 90 days as the campaigns gather enough data to inform bidding decisions. If your sales cycle is long (B2B, real estate, professional services), full attribution back to closed-won revenue takes 4 to 6 months. We map this against your goals in the scoping call so you know what to expect when.

Can you fix our existing campaigns or do we need to start over?

Both options exist and we will recommend the right one after auditing the account. About half the accounts we audit are salvageable with restructuring (kill underperforming campaigns, fix conversion tracking, rework keyword strategy). The other half are better off with a clean rebuild because the historical data is too noisy or the conversion tracking has been wrong long enough to taint the algorithm. Either way, we tell you the truth about what we find before you commit.

Advertising & Leads Generation

Brand Identity & Strategy

Creative and Design

Content & Email Marketing

Market Research & Strategy

Social Media Management

Website Design & Development

Advertising and Lead Generation

Paid media that pays for itself.

Google Ads, Meta Ads, and LinkedIn campaigns built around tracked, attributable inquiries. Twenty-five years of running paid media for Western Canadian businesses, and the only metric that matters to us is the one that matters to you: cost per qualified lead.