Marketing that makes small businesses look like the brand they're becoming.
Twenty-five years of marketing experience for Western Canadian small businesses and startups and we know the difference between marketing for a side hustle and marketing for a company that's going somewhere.
Services built for Small Business & Startups.
Blair & Co. is an independent Calgary advertising agency built for founders, owners, and operators running real businesses with real revenue, and who are ready to move beyond looking like a freelancer’s first client.
We are not a 40-person firm with a six-figure minimum. We are also not a freelancer juggling fifteen clients. You work directly with two senior marketing professionals with 25+ years of experience building brands across Western Canada. Strategy, design, and execution come from the same desk on every engagement.
We understand how small businesses actually grow. The owner who is also leading sales, marketing, and operations. The stage before a full-time marketing hire. The mix of DIY tools creating disconnected results. The agency conversations that never quite fit the budget. From naming and branding to websites, lead generation, and ongoing fractional marketing leadership, we build programs sized for where you are today and structured for where you are going.
Our work spans hundreds of small businesses and startups across Alberta and BC, including service businesses, B2B startups, consumer brands, professional practices, retail, and direct-to-consumer companies, helping each one look credible, established, and serious about growth from day one.
Every engagement is led by senior expertise. No handoffs, no layers, no wasted time. Just clear strategy, strong creative, and marketing that performs above your size.
Brand Identity & Strategy
- Logo Design
- Brand Guidelines
- Positioning
Website Design & Development
- WordPress
- WooCommerence
- SEO
Social Media Management
- Meta
- TikTok
- Content Generation
- Monthly Management
Advertising & Lead Generation
- Google Ads
- Meta Ads
Content & Email Marketing
- Newsletters
- Blog Writing and Management
- CRM Integration
Market Research & Strategy
- Competitive Analysis
- Audience Research
- Market Strategy
Take a look at our trade and construction case studies.
Real results for construction marketing and trades businesses across Calgary and Western Canada. Our case studies highlight how targeted SEO, Google Ads, and strategic branding work together to generate consistent leads, improve search visibility, and drive higher-value construction and contractor projects.
Each example shows how we build marketing systems that attract qualified inquiries, strengthen credibility, and support long-term growth for construction companies and skilled trades.
Now Selling.
Take a look at our specialized service packages.
The construction marketing landscape has shifted. Buyers start online. Contractor selection is driven by search. Reviews, local SEO, and paid advertising now determine who wins the work.
The old playbook was built decades ago and no longer reflects how construction and trades businesses generate projects today. Many agencies still rely on it, focused on impressions instead of real inquiries and booked jobs.
We had a choice. Continue with outdated approaches, or build systems that align with how construction companies grow today.
We choose to build marketing that delivers qualified leads, stronger visibility, and a steady flow of projects.
Project Based
Custom Marketing Services To Fit Your Needs
Choose the services you need, and we will provide a comprehensive quote and timeline.
- Logo refresh or visual identity tune-up
- Website redesign or page builds
- Social media management & content
- Google Ads or Meta Ads campaigns
- Copywriting, naming & messaging
- Market research & positioning audits
Starting up
Marketing for Newco's and Startups
Everything you need to look like a real company on day one.
- Naming & positioning workshop
- Logo, lockups, color & type system
- Brand voice & messaging framework
- 5-page WordPress launch website
- Business cards, email signature, social templates
- Brand guidelines PDF you can hand any vendor
Fractional CMO
We Manage Your Day to to Day Marketing
Senior marketing leadership without the senior salary.
- Quarterly marketing strategy & roadmap
- Weekly stand-up + monthly leadership meeting
- Budget & channel mix recommendations
- Vendor management (your designers, ad shop, dev)
- KPI dashboard & monthly performance report
- Min 25 hours of hands-on hours per month
Same Day Quote
We know that time is of the essence, so tell us what you are looking and we will reach out for a quick call and have a quote over the same day once scope of work is discussed.
The Brief
The Brief is our monthly newsletter built for small business owners, founders, and startup operators who want to stay ahead of how marketing is evolving without sitting through long webinars built for large marketing teams.
We break down what is working in small business marketing, from local SEO and Google Business Profile to website conversion, email automation, and the brand work that helps you charge what you are worth. No theory, no filler. Just clear, practical insight you can apply this week.
Each issue covers real trends in Calgary and Western Canada, including what is working for small and mid-sized businesses in your market, what to ignore from generic online advice, and the simple changes that actually move the needle for businesses your size.
If you are serious about growing your business without burning out trying to handle all the marketing yourself, The Brief keeps you focused on what actually works.
Questions small business and startups ask before they hire us.
I have a $15,000 total marketing budget. What can you actually do with that?
Do you work with pre-revenue startups?
Sometimes. The startups we work with successfully are the ones that have a clear product, a credible go-to-market plan, and the budget to launch properly. We don’t do equity-for-services arrangements; we’ve watched too many of those end badly for both sides. If you’re genuinely pre-revenue but well-funded, let’s talk. If you’re pre-revenue and self-funding from a side hustle, a freelancer is the right move until you’ve got traction.