Marketing for the contractors and trades who actually build Western Canada.
Twenty-five years of construction marketing experience in Alberta, and we understand the difference between marketing for contractors and marketing for everyone else.
Services built for Construction and Trades
Blair & Co. is an independent Calgary advertising agency built for construction companies, contractors, and skilled trades businesses that want to grow with intention, not guesswork.
We are not a 40-person firm that hands your brand off to a junior coordinator after the deal is signed. You work directly with two senior marketing professionals with 25+ years of experience building brands across Western Canada, bringing strategy and execution together from day one.
We understand how the construction industry actually operates. Tight timelines, competitive bids, reputation-driven growth, and the need to stand out in crowded local markets. From construction company branding and rebrands to contractor websites, lead generation, and digital marketing, we build systems designed to attract the right projects, not just more traffic.
Our work spans real estate development marketing, construction branding, trade service businesses, and professional services, helping companies position themselves as credible, established, and ready to win higher-value work.
Every engagement is led by senior expertise. No handoffs, no layers, no wasted time. Just clear strategy, strong creative, and marketing that reflects the quality of your work.
Brand Identity & Strategy
- Logo Design
- Brand Guidelines
- Positioning
Website Design & Development
Website design and development for construction and trades businesses at every stage. From structure and UX to full build, optimization, and lead-focused performance.
- WordPress
- WooCommerence
- SEO
Social Media Management
Content creation, graphic design, scheduling, and community management for construction and trades businesses across all major platforms, managed for you every month.
- Meta
- TikTok
- Content Generation
- Monthly Management
Advertising & Lead Generation
- Google Ads
- Meta Ads
Content & Email Marketing
- Newsletters
- Blog Writing and Management
- CRM Integration
Market Research & Strategy
25+ years of Western Canadian construction and trades market insight. Competitive analysis, audience research, and strategic thinking that drives marketing campaigns that win work.
- Competitive Analysis
- Audience Research
- Market Strategy
Take a look at our trade and construction case studies.
Real results for construction marketing and trades businesses across Calgary and Western Canada. Our case studies highlight how targeted SEO, Google Ads, and strategic branding work together to generate consistent leads, improve search visibility, and drive higher-value construction and contractor projects.
Each example shows how we build marketing systems that attract qualified inquiries, strengthen credibility, and support long-term growth for construction companies and skilled trades.
Now Selling.
Take a look at our specialized service packages.
The construction marketing landscape has changed. Digital-first buyers. Search-driven contractor selection. Online reviews, local SEO, and paid ads shaping who wins the job.
The old playbook was built decades ago and it no longer reflects how construction and trades businesses actually generate work today. Many agencies are still running it, focused on impressions instead of real inquiries and projects.
We had a choice: follow outdated models, or build systems that match how construction companies grow today.
We choose to build marketing that drives real leads, stronger visibility, and consistent project flow.
Project Based
Custom Marketing Services To Fit Your Needs
Choose the services you need, and we will provide a comprehensive quote and timeline.
- Logo refresh or visual identity tune-up
- Website redesign or page builds
- Social media management & content
- Google Ads or Meta Ads campaigns
- Copywriting, naming & messaging
- Market research & positioning audits
Starting up
Marketing for Newco's and Startups
Everything you need to look like a real company on day one.
- Naming & positioning workshop
- Logo, lockups, color & type system
- Brand voice & messaging framework
- 5-page WordPress launch website
- Business cards, email signature, social templates
- Brand guidelines PDF you can hand any vendor
Fractional CMO
We Manage Your Day to to Day Marketing
Senior marketing leadership without the senior salary.
- Quarterly marketing strategy & roadmap
- Weekly stand-up + monthly leadership meeting
- Budget & channel mix recommendations
- Vendor management (your designers, ad shop, dev)
- KPI dashboard & monthly performance report
- Min 25 hours of hands-on hours per month
Same Day Quote
We know that time is of the essence, so tell us what you are looking and we will reach out for a quick call and have a quote over the same day once scope of work is discussed.
The Brief
The Brief is our monthly newsletter built for construction companies, contractors, and trades businesses that want to stay ahead of how marketing is actually evolving.
We break down what is working in construction marketing, from SEO and Google Ads to website performance, lead generation, and brand positioning. No theory, no filler. Just clear, practical insight you can apply to your business right away.
Each issue covers real trends in Calgary and Western Canada, along with simple strategies to help you generate more inquiries, improve visibility, and win better projects.
If you are serious about growing your construction or trades business, The Brief keeps you informed, focused, and one step ahead.
Questions contractors ask before they hire us.
How long until we see results from construction marketing?
Lead generation campaigns (Google Ads, Meta) start producing within 2–4 weeks. SEO and content compound over 3–9 months. Brand and website projects take 6–8 weeks to ship and pay back over the following year. We map this against your goals in the first scoping call so you know what to expect when.
Do you handle Google Ads management or just account setup?
Both. À la carte, we’ll set up your Google Ads or Meta accounts and hand them off. On a Fractional CMO retainer or Ecommerce Launch package, we manage them ongoing, including budget allocation, creative refresh, conversion optimization, and monthly reporting tied to lead volume and cost-per-acquisition.
Can you help us recruit tradespeople, not just attract clients?
Yes, recruiting campaigns are among our most requested capabilities for trades. We build hiring funnels using the same paid media and creative discipline as a customer-facing campaign. Targeted at journeymen, apprentices, and labourers across Alberta and tracked by application-to-hire conversion.
How is marketing for construction different from other industries?
Cycle length is the biggest difference. Construction sells projects, not products; a single lead is worth $50K–$500K+. The funnel is slower, trust matters more, and visual proof of past work is what closes deals. Generic agency playbooks miss this. After 25 years of marketing Alberta contractors, we don’t.