Purposeful Real Estate Marketing Built for Lease-Up Success

A Calgary-based creative agency specializing in real estate marketing, digital strategy, and brand development.

Blair & Co. delivers strategy, design, and execution for rental developments that need awareness, demand, and long-term brand value.

Easy. Transparent. Scaleable.

Our experience and commitment allow us to scale our services to suit your budget.

At Blair & Company, getting a clear, accurate project scopes is straightforward. Our goal is to have a focused, productive conversation with you to fully understand your needs.

With broad experience across branding, digital, and real estate marketing, we tailor the scope to match your objectives and ensure your project receives the attention and expertise it deserves.

We are here to support your team, remove friction from the process, and deliver work that strengthens your project from launch through long-term growth.

Built to support the full lifecycle of real estate projects, we handle everything from branding to lease-up so clients gain clarity, reach the right audience, and fill spaces faster.

Our Story

Blair and Company (Blair & Co.) was founded in 2011 with the goal to become one of Western Canada’s leading Real Estate and SMB marketing firms.

We believe that success comes from under-standing the marketplace and under-standing the target audience, and we know the first step to understanding is research.

Everything we do, from campaign implementation, to strategy, to web design and media planning, is predicated by this belief.

We thrive on the implementation of systemic research programs that drive smart and results oriented marketing programs. We aren’t afraid of accountability, in fact we need it to assist us with our understanding of the ever-changing market.

Click the & on the map to see who we have worked with.

Map of Canada where we have serviced real estate builders and developers clients in British Columbia, Alberta, Saskatchewan and Manitobia

We appreciate the opportunity to work with some of the best clients in Western Canada. We pay back our gratitude with hard work.

Here is a compilation of our valued clients, both current and recent. Our involvement with each client may differ, but we consistently take pride in contributing to their success in marketing, advertising, and research endeavors.

Research & Positioning

Every project starts with an understanding of the market, the audience, and the competitive landscape. We define what makes your rental development different and how it should show up.

Build the Brand Experience

Names, logos, visual identity, messaging, and the digital ecosystem that carries it. We design brands with intention so your development stands out from the noise.

Launch with Precision

From websites and social to digital ads and signage, we build launch plans that turn awareness into inquiries, tours, and lease conversions.

Measure, Learn, Optimize

Marketing is a living engine. We monitor performance, refine content, shift budgets, and keep your project moving toward full occupancy.

A complete suite of services designed specifically for residential and mixed-use rental projects across Calgary and Western Canada.

Brand Strategy & Identity

Website Design & Development

Social Media Marketing

Platform setup & optimization
Content creation & templates
Monthly content calendars
Photography & videography integration
Community management
Social analytics

Signage & Onsite

Photographgy & Video

Digital Advertising

Take a look at some of our the website we have developed over the last couple of months.

Salesmatic

True North Railings

Beaumont Church

Park Royal Homes

Tech-Wood

Geib and Company

Brava

VRGE

G-Force

Encore | UD

Since 2011, we have been able to develop over 100 websites for a variety of clients in a variety of industries. What we have learned over this time is how to build effective, user friendly website that generate leads. Our experience helps us ensure your website helps grow and manage your online business.

Multi Family - For Sale

43 Park | Vericon
Aspire | Porchlight
Accent Canmore | Highpoint
Aspen Park | Abbey Lane Homes
Bordeaux | Regina
Brio | Porchlight
Canmore Reaissance | CRD Corp
Element | Porchlight
Homestead | Porchlight
Gateway in the Greens | Greenview
Glass House | Greenview
Golden Ridge | Goldern Ridge
Jade | Porchlight
Kashmere | McKinley Beach
Life | Porchlight
LiFTT | Vericon
Lumen | Porchlight
Marlo | Vericon
Mountain View Villas
Quay | Abbey Lane Homes
RGB | Porchlight
Sage Stone | Greenview Developments
SKY Residences| ONE Developments
Solara | Abbey Lane Homes
Stockwell | Innocept
The Parc | Edmonton
Unison | Porchlight
Valour Park | Empire Homes
Victory & Venture | Providence
Velocity | Porchlight
ViP | Abbey Lane Homes
Velocity | Porchlight
Victory Park | Abbey Lane Homes
William Off Whyte | Greenview Developments

Multi Family - Rental

Giordano | Brava Developments
Mercury Block | Autograph
Bravo Rentals | Pangman Development Corp
Springside | Marble Ridge Developments
Wilderness Ridge | Brava Developments
Lyfe | Providence
Monogram | Porchlight
Nimmons | Brava Developments
One 12 | Highpoint
Oliver Residences | ICM
Parliament | Porchlight
River Walk Vista | ICM
Southpark | ONE Developments
Slate | Kooner Construction
Uptown Residences | Salesmatic
List Item

Builder & Developers

Abbey Lane Homes | Edmonton
Ashton Luxury Living | Calgary
Brava Developments | Calgary
Canterra Custom Homes | Calgary
Crystal Creek Homes | Calgary
Decker Urban | Calgary
Douglas Homes | Calgary
Hunter Developments | Calgary
Gramacy | Calgary
Greenview Developments | Calgary
Porchlight| Western Canada
Sterling Homes | Edmonton
Timber Creek Homes
Vericon Developments | Calgary

New Communities

5 Lakes | Calgary
Aspen Wood Estates | Calgary
Boulder Creek | Langdon
Buffalo Hills | Rocky View
Heritage Hills | Cochrane
Hudson | Calgary
Lakes of Muirfield | Wheatland
Place Chaleureuse | Beaumont
Rock Lake Estates | Calgary
Riveria in Riversong | Cochrane
Riversong | Cochrane
Southfork | Leduc
West Heritage Valley | Edmonton

The Rest

Black Pig | Hospitality
Brava Developments | Real Estate
Bridge To Home Ownership | Professional
Breckenridge Concrete | Constractor
Dan Hawkwood Law | Professional
Dileto Design Studio | Retail
Duel Architecture | Professional
Fence & Post | Hospitality
First Nation Athletics | Start Up
I Now Pronouce You | Professional
Kohen Foundation | Non Profit
Knowfo | Start Up
Northgate Shopping Center | Retail
Lake Bonavista Community | Retail
Legal Relief | Professional
Marc Philbert | Real Estate
Manning Heights | Real Estate
Michael Melnychuk | Real Estate
Notre Dame Plaza | Real Estate
Rainmakers | Contractor
Quick eLeads CRM | Start Up
Sarah Orban | Athlete
SME | Contractor
Secure Capital Management | Professional
Trimount | Real Estate
Your Mortgage Girl | Professional

When you work with so many talented artists and visionary clients you may win an award or two.

The Proposal

A Complete Marketing Program Built for Launch and Lease-Up for Skyward Living Properties

A fully integrated brand, digital, and advertising rollout designed to elevate Skyward Living’s presence in the Calgary rental market and accelerate occupancy from day one. The following outlines a range of deliverables available for your project. You are not required to take every item; this list simply helps us identify what matters most to your goals and budget.

1. Branding & Identity

Purpose:
To establish a clear, consistent, and compelling identity for Skyward Living that communicates its value at every touchpoint. Strong branding creates recognition, builds trust, and positions the development as a distinctive and credible choice in the Calgary rental market, ensuring all marketing efforts work together with a unified voice and visual system.

Estimated Costs: $4,000

Market Positioning & Strategy
A strategic foundation that defines how the project appears in the Calgary rental landscape.

Deliverables:
• Calgary market rental analysis (vacancy trends, competitor offerings, price positioning)
• Tenant persona development (students, professionals, newcomers, downsizers, etc.)
• Positioning statement
• Brand pillars (3–5)
• Tone of voice & messaging guidelines
• Narrative framework (brand story, elevator pitch, tagline options)

Purpose:
Aligns brand direction and ensures every touchpoint resonates with target renters.

Visual Identity & Brand System
A complete, cohesive identity that supports digital, print, and site signage.

Deliverables:
• Custom logo concepts (3–5 explorations)
• Typography hierarchy
• Colour palette (primary, secondary, accessibility-safe variants)
• Iconography & supporting visuals
• Brand usage guidelines
• Asset package for web, print, and signage formats (Logos, icons, etc.)

Purpose:
To create a recognizable and trustworthy brand that stands out in the Calgary rental market.

2.Website Design & Development

Purpose:
The website serves as the primary digital hub for Skyward Living—where prospective tenants form their first impression, explore the offering, and take action. Its purpose is to communicate value clearly, build confidence, and convert interest into inquiries and booked tours.

Estimated Costs: $8,500

UX Strategy & Site Architecture
The website must convert traffic into leads and booked tours.

Deliverables:

Full site map and UX flow
Wireframes for primary page templates
Mobile-first design strategy
CTA mapping for leasing funnel
Landing page structure for ads

Website Design
Custom-built to feel like a polished, lifestyle-oriented project.

Deliverables:

Hero video/imagery and lifestyle-driven layout
Custom graphics or illustrations (if needed)
High-quality suite, amenities, and neighbourhood sections
Sticky inquiry bar or floating CTA
SEO-friendly content layout

Website Development
Fast, secure, optimized, and built for property management workflows.

Built On: WordPress + Elementor

Deliverables:

Responsive development
Multi-page buildout
Floorplan gallery + suite details
Availability integration (manual or API-based)
Contact/lead forms routed to leasing team
Performance optimization (caching, compression, CDN)
Basic SEO (metadata, alt tags, structure)
Analytics setup (GA4, Tag Manager, Search Console)

Potential Add-ons:

Virtual tours integration (Matterport/3D)
Chatbot setup

3. Social Media Marketing

Purpose:

To build awareness, engagement, and trust around Skyward Living by showing the lifestyle, amenities, and value the community offers. Social media acts as an always-on communication channel that keeps the project visible, connects with target renters where they spend their time, and supports the lease-up process through consistent storytelling, targeted content, and community interaction.

Setup Costs: $1,850

Ongoing Social Packages:

Basic Package – $850/month (For clients who want a consistent social presence without a heavy content commitment)
Standard Package – $1250/month (A more consistent presence with enough content to support leasing and brand growth)
Premium Package – $2000/month (For clients who want a fully built-out content program, including on-site photography and video to showcase the property at its best)

Social Setup
Initial platform setup, branding, and content foundations to ensure Skyward Living launches with a cohesive, professional social presence.

Deliverables:

Platform setup or refresh (Instagram, Facebook, Google Business Profile)
Username, bio, highlight covers, link-in-bio setup
Grid-style design system
Template pack for post designs
Brand tone of voice for social
Initial hashtag groups
1 month of pre-built content (8–12 posts)

Ongoing Content Creation (Optional Monthly Support)
Monthly content planning, creation, and publishing to keep the brand active, consistent, and engaging while supporting ongoing lease-up efforts.

Deliverables:

Content calendar
8–20 posts per month (static, carousel, video)
Copywriting + hashtags
Scheduling across all platforms
Comment moderation & basic community management
Analytics report with insights + recommendations

4. Digital Advertising

Purpose:
To drive qualified traffic, generate inquiries, and support lease-up through targeted campaigns across Google and Meta. Digital advertising ensures Skyward Living reaches renters actively searching for a home, stays visible through retargeting, and converts interest into leads with measurable, data-driven performance.

Setup Fee – Account setup, pixel tracking, custom audiences, creative preparation, campaign structure.
$2,500

Monthly Management Fee – Meta + Google optimization, reporting, A/B testing.
$1200

Recommended Ad Spend (paid directly by client)
$2000 – $3000/month

Meta Advertising (Instagram & Facebook)
Targeted social campaigns designed to build awareness, showcase lifestyle content, and generate qualified leasing inquiries.

Deliverables:

Awareness campaigns & Lead Generation (video, carousel, static)
Retargeting for abandoned leads
Monthly optimization

Google Ads
High-intent search and display campaigns that capture renters actively looking for Calgary rentals and drive them directly into the leasing funnel.

Deliverables:

Search campaigns targeting:
“Calgary rentals,” “NW Calgary rentals,” “1-bedroom rental Calgary,” etc.
Display remarketing
Optional: YouTube bumper ads (short lifestyle clips)

Reporting
Monthly performance insights detailing traffic, leads, conversions, and optimization opportunities to guide ongoing marketing decisions.

Deliverables:

Monthly performance dashboards
Spend efficiency analysis
Lead quality recommendations for leasing team

5. Signage & Onsite Marketing Materials

Purpose:
To create a strong physical presence for Skyward Living that captures attention, guides visitors, and reinforces the brand from the street to the leasing centre. Signage and onsite marketing materials communicate value at a glance, support wayfinding, and help convert foot traffic into inquiries by presenting a professional, cohesive, and memorable first impression.

Estimated Cost: $3,000 (Print Costs not included)

Exterior Signage
Large-format visuals and onsite displays designed to capture attention, communicate key information, and drive walk-by and drive-by interest.

Deliverables:

Hoarding & construction fencing
Site banners
Window wraps
Directional signage
Large-format V-signs

Interior Leasing Centre Materials
Branded print and digital pieces that support the leasing conversation, present suite details clearly, and enhance the overall experience for prospective renters.

Deliverables:

Leasing information booklet (project overview, pricing ranges, policies)
Amenity feature sheets
Neighborhood highlight sheets (transit, parks, dining, retail)
Branded folder or presentation kit for takeaways
FAQ sheet (utilities, parking, pet policy, lease terms)
In-suite finishes & materials board sheet
Inquiry form pads (for walk-ins wanting to leave contact info)

Wayfinding System
Clear, branded directional signage that helps visitors navigate the property intuitively, reinforcing professionalism and improving onsite flow.

Deliverables:

Directional signage (parking, visitor entrance, leasing office route)
Lobby directional boards (elevators, amenities, leasing centre)
Parking level identifiers (simple branded markers)
Floor and unit directional arrows
Temporary leasing-season signs (A-frames or standees for tours)
Amenity area identifiers (gym, lounge, mail room, etc.)

6. Photography & Video

Photography
Professional suite, amenity, and lifestyle imagery that showcases the development clearly and attractively across all marketing channels.

Purpose:
To capture high-quality visuals that present the project with clarity, professionalism, and emotional appeal. Photography and video help prospective renters understand the suites, amenities, and lifestyle before they ever visit, strengthening interest and improving conversion. These assets support the entire marketing effort—website, social media, digital advertising, and signage—ensuring the project is shown at its absolute best across every touchpoint.

Photography Package: $2,500
Video Package: $4,000

Deliverables:

Exterior architectural shots
Suite interiors
Amenity photography
Lifestyle + neighbourhood photos
Editing, colour grading, and delivery

Videography
High-quality walkthroughs, lifestyle clips, and promotional footage designed to highlight the property’s features, atmosphere, and value while enhancing website, social, and advertising performance.

Deliverables:

45–90 sec lifestyle video
Amenity walk-through
Drone shots (if allowed)
Short-form clips for paid ads and social media posts
Editing + colour treatment

20 Years of Experience. 10+ Years of Work.

We are always proud to showcase our expertise and experience in developing and creating amazing work for our clients.

From traditional advertising campaigns to custom websites, our creative department continues to produce work that speaks to the hearts and minds of our target audiences.

Our portfolio is filled with successful projects that illustrate how we have helped our clients achieve both their creative and business goals through innovative strategies and creative solutions. Take your time, explore, and we hope you enjoy the experience.