Image of social media icons on the Blair and Co logo that speaks to our website development servic

Purposeful Marketing Built for Success

We are a Calgary-based creative agency specializing in real estate marketing, digital strategy, and brand development.

Blair & Co. delivers strategy, design, and execution for rental developments that need awareness, demand, and long-term brand value.

Easy. Transparent. Scaleable.

Our experience and commitment allow us to scale our services to suit your budget.

At Blair & Company, getting a clear, accurate project scopes is straightforward. Our goal is to have a focused, productive conversation with you to fully understand your needs.

With broad experience across branding, digital, and real estate marketing, we tailor the scope to match your objectives and ensure your project receives the attention and expertise it deserves.

We are here to support your team, remove friction from the process, and deliver work that strengthens your project from launch through long-term growth.

Built to support the full lifecycle of real estate projects, we handle everything from branding to lease-up so clients gain clarity, reach the right audience, and fill spaces faster.

Our Story

Blair and Company (Blair & Co.) was founded in 2011 with the goal to become one of Western Canada’s leading Real Estate and SMB marketing firms.

We believe that success comes from under-standing the marketplace and under-standing the target audience, and we know the first step to understanding is research.

Everything we do, from campaign implementation, to strategy, to web design and media planning, is predicated by this belief.

We thrive on the implementation of systemic research programs that drive smart and results oriented marketing programs. We aren’t afraid of accountability, in fact we need it to assist us with our understanding of the ever-changing market.

Click the & on the map to see who we have worked with.
Map of Canada where we have serviced real estate builders and developers clients in British Columbia, Alberta, Saskatchewan and Manitobia

Group of hardhats representing the construction and real estate industry

We appreciate the opportunity to work with some of the best clients in Western Canada. We pay back our gratitude with hard work.

Here is a compilation of our valued clients, both current and recent. Our involvement with each client may differ, but we consistently take pride in contributing to their success in marketing, advertising, and research endeavors.

Research & Positioning

Every project starts with an understanding of the market, the audience, and the competitive landscape. We define what makes your rental development different and how it should show up.

Build the Brand Experience

Names, logos, visual identity, messaging, and the digital ecosystem that carries it. We design brands with intention so your development stands out from the noise.

Launch with Precision

From websites and social to digital ads and signage, we build launch plans that turn awareness into inquiries, tours, and lease conversions.

Measure, Learn, Optimize

Marketing is a living engine. We monitor performance, refine content, shift budgets, and keep your project moving toward full occupancy.

A complete suite of services designed specifically for residential and mixed-use rental projects across Calgary and Western Canada.

Brand Strategy & Identity

Website Design & Development

Social Media Marketing

Signage & Onsite

Photographgy & Video

Digital Advertising

Take a look at some of our the website we have developed over the last couple of months.

Since 2011, we have been able to develop over 100 websites for a variety of clients in a variety of industries. What we have learned over this time is how to build effective, user friendly website that generate leads. Our experience helps us ensure your website helps grow and manage your online business.

Multi Family - For Sale

Multi Family - Rental

Builder & Developers

New Communities

The Rest

When you work with so many talented artists and visionary clients you may win an award or two.

Awards showcasing excellence in real estate marketing, advertising, and branding.

The Proposal

The development of a Stage 1 website for the LOCAL placemaking non profit.

1.Website Development

Purpose:
The website will serve as the primary launch platform for the LOCAL placemaking initiative. It will feature key information on the vision, mission, team, process, and inspiration centre, along with an interactive map highlighting the 10 Power Spots. The site will also support a campaign framework that allows for dedicated pages to be added for each placemaking location over time.

Estimated Cost: $4,500

UX Strategy & Site Architecture
The website must educate and introduce three primary target audiences: the general public, private companies, government and public bodies.

Deliverables:

  • Full site map and UX flow
  • Wireframes for primary page templates
  • Mobile-first design strategy
  • CTA mapping for leasing funnel
  • Landing page structure for ads

Website Development
Fast, secure, optimized, and built for property management workflows.

Built On:
WordPress + Elementor + Jet Engine

Deliverables:

  • 6-8 Pages (including home page)
  • Interactive Map for placemaking spots
  • Assist with the development of custom graphics (outside scope of Website Design)
  • Set up hosting and domains
  • Hosting free until December 31, 2026

2.Website Design

Purpose:
Using the existing brand as a foundation, we will design the website to both reflect and extend the current identity. This includes translating the brand into cohesive digital elements, such as layout, typography, colour usage, and visual language, while creating a flexible online system that supports storytelling, placemaking content, and future growth. The result will be a website that feels distinctly LOCAL, consistent with the brand, and engaging across all digital touchpoints.

Estimated Cost: $1,500

Deliverables:

  • Complete website design of all elements for all pages in Stage 1

20 Years of Experience. 10+ Years of Work.

We are always proud to showcase our expertise and experience in developing and creating amazing work for our clients.

From traditional advertising campaigns to custom websites, our creative department continues to produce work that speaks to the hearts and minds of our target audiences.

Our portfolio is filled with successful projects that illustrate how we have helped our clients achieve both their creative and business goals through innovative strategies and creative solutions. Take your time, explore, and we hope you enjoy the experience.