A Calgary-based creative agency specializing in strategic websites, digital experience, and brand development.
Blair & Co. delivers strategy, design, and execution for companies that need clarity, credibility, and a digital presence that reflects their real-world capabilities.
At Blair & Company, getting a clear, accurate project scopes is straightforward. Our goal is to have a focused, productive conversation with you to fully understand your needs.
With broad experience across branding, digital, and real estate marketing, we tailor the scope to match your objectives and ensure your project receives the attention and expertise it deserves.
We are here to support your team, remove friction from the process, and deliver work that strengthens your project from launch through long-term growth.
Every project starts with an understanding of the market, the audience, and the competitive landscape. We define what makes your rental development different and how it should show up.
Names, logos, visual identity, messaging, and the digital ecosystem that carries it. We design brands with intention so your development stands out from the noise.
From websites and social to digital ads and signage, we build launch plans that turn awareness into inquiries, tours, and lease conversions.
Marketing is a living engine. We monitor performance, refine content, shift budgets, and keep your project moving toward full occupancy.
Purpose:
To establish a clear, modern, and consistent digital presence for Tech-Wood that reflects its precision, scale, and manufacturing expertise. A refreshed website will improve clarity, build credibility, and communicate Tech-Wood’s value at every digital touchpoint, ensuring the company is positioned as a trusted, efficient, and forward-thinking partner for builders, developers, and industry professionals.
Estimated Costs: $8,000
Objectives
Primary Goals
Secondary Goals
Core problems Being Addressed
Design & UX
Content & Messaging
Conversion & Trust
Key Features & Enhancements
Home Page
Products
Pitch Page
About Page
Company Culture & People Focus
Careers Page
Resources / Library Page
Certifications & Credentials
Legal & Compliance
Purpose:
The following services are not included in the website scope but can be added to further strengthen Tech-Wood’s brand presence and marketing efforts.
Photography & Video Content – $2,750
Photography and video can significantly elevate the impact of the new website by showcasing Tech-Wood’s people, facilities, processes, and finished products in a more authentic and compelling way.
Includes (Typical Scope):
Building & Facility Signage
Investment: $350
This scope covers light design and coordination support to produce one exterior building sign, aligned with Tech-Wood’s existing logo and refreshed website.
Includes:
Preparation and refinement of logo files for signage production
Basic guidance on signage type (e.g., 3D cut channel letters, optional backlighting)
Coordination with signage supplier for file handoff and production setup
Fabrication and installation are paid directly by the client.
Building & Facility Signage
Additional Investment: $600
This optional add-on expands signage support inside the building to improve clarity and consistency.
Includes:
Reception signage
Initial wayfinding recommendations for office areas, production zones, and key departments
Consistent visual approach across interior signage
Material, finish, and mounting recommendations
Coordination with signage supplier and review of production files
Fabrication and installation are paid directly by the client.
We are always proud to showcase our expertise and experience in developing and creating amazing work for our clients.
From traditional advertising campaigns to custom websites, our creative department continues to produce work that speaks to the hearts and minds of our target audiences.
Our portfolio is filled with successful projects that illustrate how we have helped our clients achieve both their creative and business goals through innovative strategies and creative solutions. Take your time, explore, and we hope you enjoy the experience.
