Social media that actually shows up because someone besides you is doing it.
Done-for-you social media management for Calgary businesses. Content production, scheduling, community management, and the editorial discipline that keeps your feed running while you run your business.
Social media management in Calgary is most effective when it runs as a system, not a series of one-off posts. Consistent content, active community management, and a clear editorial strategy compound over time into real audience growth and measurable business outcomes.
Social built for specialized consistency and engagement.
Blair & Co. runs done-for-you social media programs on Meta, LinkedIn, TikTok, and YouTube for Calgary and Western Canadian businesses that need a consistent presence but do not have the time, internal team, or interest in chasing trends every week.
Meta (Facebook + Instagram)
Feed posts, Stories, Reels, and the editorial calendar that keeps both platforms working together. Best for B2C, local services, retail, hospitality, and any business with a visual story.
- Feed
- Stories
- Reels
Founder, executive, and company page programs for B2B businesses. Long-form posts, articles, and the editorial cadence that turns LinkedIn into a real client-acquisition channel rather than a CV update.
- Founder posts
- Articles
- Company page
TikTok & Short-Form Video
For brands ready to commit to short-form video. Strategy, scripting, production support, and ongoing posting cadence. Honest about which businesses TikTok is right for and which it is not.
- TikTok
- Reels
- Shorts
Content Production
The work behind the work. Graphic design, photography direction, short-form video, copywriting, and the asset library that keeps your social program running without having to commission new work every week.
- Graphics
- Video
- Copy
Community Management
Comments, DMs, mentions, and the customer-service-meets-PR work of being responsive on social. Not bots. Real people in Calgary, escalating the messages that need your attention and handling the rest.
- Comments
- DMs
- Mentions
Reporting & Strategy
Monthly performance reports tied to outcomes that actually matter (reach, engagement, click-through, lead-gen). Quarterly editorial reviews. Annual strategy planning. Social as a measurable channel, not a vanity metric.
- Monthly reports
- Quarterly reviews
- Annual strategy
How a Blair & Co. social program actually runs.
First content goes live in 30 days. Below: the four-stage cycle that runs every month after that.
STEP 1
Onboard
- WEEK 1 TO 2
STEP 2
Produce
- MONTHLY
STEP 3
Report & Iterate
- DAILY
Performance report on the 5th of each month. What worked, what did not, what to adjust next month. Quarterly editorial reviews to recalibrate.
STEP 4
Launch
- MONTHLY
Scheduled publishing. Real-time community management. Comment and DM response within 4 business hours. Crisis escalation protocol if something needs your eyes.
Three social tiers. Pick what fits your business.
Most agencies will not quote social media without a discovery call. We will. Monthly retainers, no annual lock-in, content volume that matches the tier.
Light
$1,250/month
- 2 platforms (your choice)
- 8 posts per month
- Basic graphics + copy
- Community management (4-hr response)
- Monthly performance report
- Quarterly strategy review
Standard
$2000/month
- 3 platforms
- 12 posts per month combined
- Custom graphics + short-form video
- Active community management
- Monthly reports + analytics
- Quarterly editorial planning
Premium
$3,500/month
- 3+ platforms
- 20+ posts per month
- Full content production
- Founder/exec thought leadership
- Bi-weekly check-ins
- Quarterly campaign planning
Same Day Quote
Time matters. Tell us what you need, we’ll book a quick call, and once the scope is clear, you’ll have a same-day quote.
Social Media Portfolio
Real social programs for Calgary and Western Canadian businesses. Our case studies show how editorial consistency, on-brand content production, and active community management work together to grow audience, increase engagement, and contribute to actual business outcomes.
Each example shows the platform mix, content cadence, and the metrics that matter for that client’s category. Engagement, reach, follower growth, and where social fit into the bigger pipeline.
Social Media Case Studies
Our case studies show exactly how we work, from initial strategy through execution, and how each decision ties back to real business outcomes. They give you a clear view of our thinking, our process, and the standard we hold across every engagement.
It is the most direct way to understand whether our approach aligns with your business and if we are the right partner to move your marketing forward.
Questions clients ask before they hand us the keys to social.
How often should we be posting?
What's the actual ROI of social media?
Do you do organic only, or paid social too?
Can we approve every post before it goes out?
Versus Canada social media management. Social media management in Calgary, built for a sports apparel brand competing for attention in a passionate, visually-driven category.
