Small Business Marketing for the Edmonton owners building something that lasts.

Twenty-five years of small business marketing across Alberta, now working for Edmonton owners who need marketing that works as hard as they do.

Small business Versus Canada website design displayed on iPhone — Blair and Co. website development Calgary
Versus small business brand identity stationery and collateral — Blair and Co. branding logo development
Non profit Catapult email marketing and content campaign on iPhone — Blair and Co. email marketing agency
Small business G-Force custom wheels brand identity stationery and collateral design — Blair and Co. branding agency Calgary
Website development project by Blair and Co., Calgary Small Business
Non profit Catapult Focused on getting website design on laptop — Blair and Co. website development Calgary
Small business marketing in Calgary Frida Coffee Home packaging and marketing creative Blair and Co Calgary
Small business sports school FSA brand identity stationery and collateral design — Blair and Co. branding and logo development Calgary
Social media management and content generation Calgary
Real estate marketing brochure with photo grid layout — Blair and Co. creative advertising agency
Catapult business advisory marketing brochure and advertising — Blair and Co. creative advertising Calgary Non Profit Marketing
Non profit Catapult business advisory brand identity stationery and collateral — Blair and Co. branding agency Calgary
Small business Stickboy sports or recreation brand identity stationery and collateral design — Blair and Co. branding agency Calgary
Mckenszie Meadows golf course sports social media content feed displayed on iPhone — Blair and Co. social media management
Website development project by Blair and Co. Calgary
Website development project by Blair and Co. CalgarySmall business Flex Sports creates freedom website design on laptop
Versus small business eblast email marketing backpacks now available campaign — Blair and Co. email marketing
Small business - horse jumping fence equestrian website design on laptop — Blair and Co. website development Calgary
Small business G-Force car accessories social media Instagram content on iPhone — Blair and Co. social media management
Small business real estate sales company Salesmatic social media Instagram content on iPhone — Blair and Co. social media management calgary edmonton alberta
Real estate development marketing website displayed on laptop — Blair and Co. website development Edmonton
Flex Sports email blast done by Content marketing Calgary Blair and Co
Non profit Indigenous Incubator brand identity stationery and collateral — Blair and Co. branding agency Western Canada
Market Research Calgary Report
Private school hockey sport program social media content feed displayed on iPhone — Blair and Co. social media management
Website development project by Blair and Co., Calgary. Small business Glaciers Hockey website design displayed on laptop
Vrge real estate development magazine advertising spread — Blair and Co. print advertising agency Edmonton
Non profit Indigenous Incubator website design — Blair and Co. website development Calgary Edmonton
Free Start non profit marketing print brochure and collateral — Blair and Co. branding advertising Calgary
Hotel Revelstoke social media content feed displayed on iPhone — Blair and Co. social media management
Startup Marketing Services Non profit Catapult social media marketing displayed on iPhone — Blair and Co. social media agency Calgary
Cherish Storage Solutions branding and marketing brochure — Blair and Co. brand identity Calgary
Small business Salesmatic marketing email campaign displayed on desktop — Blair and Co. email marketing agency
First Nation Atheltics retail print brochures and collaterals — Blair and Co. creative advertising agency Calgary
Small business, G-Force upgrade website design displayed on laptop — Blair and Co. website development Calgary
Calgary Glaciers hockey eblast mail marketing campaign — Blair and Co. email marketing
Website development project by Blair and Co. Calgary Small Business Website
Pathway Hockey social media content displayed on iPhone — Blair and Co. social media management Calgary
Black Pig resturant in Calgary brand identity stationery and collateral design — Blair and Co. branding agency Calgary
Small business email marketing campaign displayed on iPhone — Blair and Co. email marketing Calgary

Services built for Small Business marketing in Edmonton

Blair & Co. is a small business marketing agency working with Edmonton owners and growing brands across the capital region. Small business marketing has to earn its keep, every dollar of it, and that is exactly how we build it. We handle the brand, the website, and the campaigns that bring Edmonton businesses real customers, not vanity metrics. With twenty-five years of experience, we have helped Western Canadian owners punch above their weight with senior marketing they could not otherwise afford in-house. Whether you are getting started or ready to scale, we bring senior strategy and senior execution to every customer you want to win.

Brand Identity & Strategy

Naming, logo, identity systems, and brand voice for small businesses and startups at every stage. Built to look like a real company on day one and built to scale when you grow into the next stage.

Website Design & Development

WordPress sites built to convert, not just to exist. Five to seven pages, mobile-first, SEO baseline, contact form integration, training, and post-launch support. Sized for a small business budget without looking like one.

Social Media Management

Done-for-you content, scheduling, and community management on Meta, LinkedIn, and TikTok. Monthly retainers with no annual lock-in sized for SMB budgets, executed at agency quality.

Advertising & Lead Generation

Right-sized Google Ads and Meta campaigns. We don’t run $10K/month programs for clients with $3K to spend. Honest budget conversations and tracked attribution so you know which dollar is working before you spend the next one.

Content & Email Marketing

Newsletters, blog content, and email automation that actually gets used. Mailchimp, Klaviyo, HubSpot set up properly, integrated with your website, with the workflows and templates that turn one-time visitors into repeat customers.

Market Research & Strategy

25 years of experience of pattern recognition across Western Canadian small businesses. Competitive analysis, ICP definition, and positioning that helps you compete against bigger budgets on focus rather than reach.

Small business marketing portfolio items

Small business marketing in Edmonton takes more than good creative. It takes work that performs. Here is a selection of projects across branding, websites, advertising, and social media built for businesses that needed to grow.

Small business Salesmatic marketing email campaign displayed on desktop — Blair and Co. email marketing agency
Email Marketing
Salesmatic
Flex Sports email blast done by Content marketing Calgary Blair and Co
Email Marketing
Flex Sports
Small business, G-Force upgrade website design displayed on laptop — Blair and Co. website development Calgary
Website Design
G-Force
Website development project by Blair and Co. CalgarySmall business Flex Sports creates freedom website design on laptop
Website Design
Flex Sports
Small business G-Force custom wheels brand identity stationery and collateral design — Blair and Co. branding agency Calgary
Branding
G-Force PSW
Non profit Catapult Focused on getting website design on laptop — Blair and Co. website development Calgary
Website Design
Catapult Ready
Real estate marketing brochure with photo grid layout — Blair and Co. creative advertising agency
Research
Signature Lighting
Small business G-Force car accessories social media Instagram content on iPhone — Blair and Co. social media management
Social Media
G-Force
Website development project by Blair and Co., Calgary Small Business
Website Design
Salesmatic
Small business sports school FSA brand identity stationery and collateral design — Blair and Co. branding and logo development Calgary
Branding
FSA Hockey
Non profit Catapult email marketing and content campaign on iPhone — Blair and Co. email marketing agency
Email Marketing
Catapult Ready
Versus small business eblast email marketing backpacks now available campaign — Blair and Co. email marketing
Email Marketing
Versus Canada
Small business Stickboy sports or recreation brand identity stationery and collateral design — Blair and Co. branding agency Calgary
Branding
StickBoy
Pathway Hockey social media content displayed on iPhone — Blair and Co. social media management Calgary
Social Media
Pathway Hockey
Non profit Catapult business advisory brand identity stationery and collateral — Blair and Co. branding agency Calgary
Branding
Catapult Ready
Vrge real estate development magazine advertising spread — Blair and Co. print advertising agency Edmonton
Advertising
VRGE
Private school hockey sport program social media content feed displayed on iPhone — Blair and Co. social media management
Social Media
Flex Sports
Small business Versus Canada website design displayed on iPhone — Blair and Co. website development Calgary
Website Design
Versus Canada
Website development project by Blair and Co. Calgary Small Business Website
Website Design
Miskwaadesi Decorative Arts
Catapult business advisory marketing brochure and advertising — Blair and Co. creative advertising Calgary Non Profit Marketing
Brochures & Collaterals
Catapult
Calgary Glaciers hockey eblast mail marketing campaign — Blair and Co. email marketing
Email Marketing
Calgary Glaciers Hockey | Email Marketing
Small business - horse jumping fence equestrian website design on laptop — Blair and Co. website development Calgary
Website Design
Carerra Horses
Small business real estate sales company Salesmatic social media Instagram content on iPhone — Blair and Co. social media management calgary edmonton alberta
Social Media
Salesmatic
Non profit Indigenous Incubator brand identity stationery and collateral — Blair and Co. branding agency Western Canada
Branding
Indigenous Incubator Inc.
Free Start non profit marketing print brochure and collateral — Blair and Co. branding advertising Calgary
Branding
Fresh Start

Take a look at our small business marketing case studies.

Real marketing results for small businesses in Edmonton and across Western Canada. Our case studies show how branding, websites, SEO, and Google Ads work together to generate leads, improve visibility, and build credibility.

Each example shows small business marketing in Edmonton the way it should work: practical systems, qualified customers, and measurable growth.

VRGE Revelstoke

Small Business

&

advertising
Real estate advertising in Revelstoke for VRGE, a Nordic-inspired boutique adventure hotel in Revelstoke, British Columbia, built for the kind of traveller who measures a good trip by vertical feet skied, trails ridden, and rivers rafted rather than thread count and pillow menus. With 63 rooms, a Berlin underground-inspired cafe and bar called Luft, gear storage, an outdoor hot tub, and access to Revelstoke Mountain Resort and a full roster of guided outdoor adventures, VRGE needed print advertising that could stop an adventure-minded reader and turn a page-flip into a...

Frida's Coffee Home

Small Business

&

brochures
Retail packaging design in Calgary for Frida's Coffee Home, a family-owned Calgary cafe founded in 2022 by Frida Murillo and Zaheen Hamidani, built around the mission of bringing authentic Mexican coffee culture to Canada. Sourcing direct trade beans from high-altitude farms in Chiapas, Veracruz, and Guerrero and roasting them in small batches in Calgary, Frida's is as serious about the story behind the coffee as the coffee itself. Blair and Co. designed the retail packaging for the Frida's Coffee Home bag range, creating a suite of illustrated, region-specific designs that...

Versus Canada

Small Business

&

emailmarketing
Small business email marketing in Calgary, Versus Canada a Canadian custom team sports apparel company producing jerseys, hoodies, jackets, hats, toques, warm-up shorts, and bags for hockey, baseball, soccer, football, basketball, and individual sport teams across Canada. Built on premium moisture-wicking fabrics, full sublimation printing with unlimited customization, low minimum order requirements, and fast turnaround times, Versus Canada competes on quality, service, and the ability to give any team, from a youth hockey club to a competitive soccer program, a professional look from head to toe. Blair and Co. manages...

Now Selling.

Take a look at our specialized service packages.

The small business marketing landscape has changed. Customers search online first, compare brands quickly, and make decisions based on visibility, trust, reviews, and digital presence long before they ever reach out.

The old approach to marketing no longer reflects how modern small businesses grow. Too many agencies still focus on vanity metrics instead of real business outcomes like qualified leads, customer acquisition, and long-term growth.

We chose to build marketing systems designed for how small businesses actually operate today. Practical strategies focused on visibility, credibility, lead generation, and measurable results that help businesses compete and grow more effectively.

Project Based
Custom Marketing Services To Fit Your Needs

Choose the services you need, and we will provide a comprehensive quote and timeline.

Starting up
Marketing for New Companies and Startups

Everything you need to look like a real company on day one.

Fractional CMO
We Manage Your Day to Day Marketing

Senior marketing leadership without the senior salary.

Same Day Quote

Time matters. Tell us what you need, we’ll book a quick call, and once the scope is clear, you’ll have a same-day quote.

Frida's Coffee House brand packaging created by Blair & Co., a small business marketing agency in Edmonton.

Small business marketing in Calgary Frida Coffee Home packaging and marketing creative Blair and Co Calgary

The Brief

The Brief is our monthly newsletter built for small business owners, founders, and startup operators who want to stay ahead of how marketing is evolving without sitting through long webinars built for large marketing teams.

We break down what is working in small business marketing, from local SEO and Google Business Profile to website conversion, email automation, and the brand work that helps you charge what you are worth. No theory, no filler. Just clear, practical insight you can apply this week.

Each issue covers real trends in Edmonton and Western Canada, including what is working for small and mid-sized businesses in your market, what to ignore from generic online advice, and the simple changes that actually move the needle for businesses your size.

If you are serious about growing your business without burning out trying to handle all the marketing yourself, The Brief keeps you focused on what actually works.

New data from SparkToro puts a number on something Western Canadian business owners have felt for a while. In the first four months of 2026, about 68 percent of U.S. Google searches ended without a single click to any website....
Every July I get the same call. Leads are down, the phone is quiet, and someone wants to pull the campaigns until fall. I get it. But slow is not dead. The market has gone quiet, and quiet is not...
Every June a client asks me if the spring is over. It is not over. It has changed gears. Across Calgary and Edmonton the buyers who moved early have already moved. The ones still looking are slower, more careful, and...

Questions small business and startups ask before they hire us.

The Branding Launch package naming (if needed), identity, 5-page website, launch collateral for exactly $15K, shipped in 6 weeks. Or a Basic Website at $8.5K plus a smaller logo refresh, plus a few months of social. Or a Fractional CMO retainer for 2.5 months. We’ll be straight about what fits your budget and what doesn’t, even if “what fits” is “not us yet.”

Sometimes. The startups we work with successfully are the ones that have a clear product, a credible go-to-market plan, and the budget to launch properly. We don’t do equity-for-services arrangements; we’ve watched too many of those end badly for both sides. If you’re genuinely pre-revenue but well-funded, let’s talk. If you’re pre-revenue and self-funding from a side hustle, a freelancer is the right move until you’ve got traction.

Yes. About half our small business clients start that way we ship the brand and website, they take it from there. Roughly a third come back six months later for ongoing support once they’ve hit the limits of DIY. We don’t try to lock you into a retainer if a project is what you actually need.
For some things, yes. For others, no. A great freelancer designer will beat us on price for a one-off logo. A specialized SEO freelancer will beat us on technical SEO depth. We win when you need brand + website + voice + collateral working together as a system, when senior strategy plus execution matter, or when you’ve already burned through two freelancers and need someone who’ll actually finish the job. We’ll tell you straight which problem you have.

Now that you have seen some of our small business marketing studies, check out some of these clients.

Built for the Edmonton small business market

Edmonton small businesses compete on being local, trusted, and easy to find, and that is won or lost in local search and reviews. Your customers are looking for you on Google right now, and the businesses that show up first and look the part get the call. We help Edmonton owners claim their local presence, build a website that converts, and run marketing that fits a real budget. No waste, no jargon, just the work that brings customers through the door.

What our clients say

Experience you can count on

2012
Blair & Co. founded
25
years of marketing experience
200+
clients served
4
Provinces Across Western Canada