Marketing for the Edmonton law, accounting, and advisory firms clients trust.

Twenty-five years of professional services marketing across Alberta, now built for Edmonton firms that win on credibility, not gimmicks.

Website development project by Blair and Co. Calgary lawyer Professional website development
Website development project by Blair and Co. Calgary Small business
Marketing Quote Request
Fractional CMO Calgary - Brochure design for Professional corporation
Website development project by Blair and Co. Calgary Small Business Professional Website
Lawyer professional Beaumont Church website design displayed on Mac in office — Blair and Co. website development agency
Professional lawyer Legal Relief brand identity stationery business card and collateral — Blair and Co. branding logo development Calgary, Alberta
Accountant Geib and Co website design displayed on laptop — Blair and Co. website development Calgary
Lawyer website supporting families legal services website design displayed on laptop — Blair and Co. website development Calgary
Professional accountant GC real estate or small business email marketing campaign design — Blair and Co. email marketing Calgary
Blue branded marketing book and collateral design — Blair and Co. branding agency Calgary
Professional services marketing in Calgary Geib Accountants
Legal Relief brand identity logo stationery and collateral design — Blair and Co. branding and logo development Calgary Lawyer Professional marketing
Right Financial Professional bank social media marketing displayed on iPhone — Blair and Co. social media management Calgary

Professional service marketing in Edmonton for lawyers, accountants, and more.

Blair & Co. is a professional services marketing agency working with Edmonton law firms, accounting practices, and advisory firms across the capital region. Professional services sell trust, and trust is built long before a prospect ever calls. We build the brand, the website, and the content that make an Edmonton firm the obvious, credible choice. With twenty-five years of experience, we have helped Western Canadian firms market themselves with the discretion and polish their clients expect, and turn reputation into referrals and new business. Whether you are a solo practitioner or a multi-partner firm, we bring senior strategy and senior execution to every client you want to win.

Brand Identity & Strategy

The hard work of articulating what your firm does differently and turning that into a brand that signals it on first contact. Positioning, brand voice, and a visual identity that separates your firm from the others on the same Google results page.

Website Design & Development

WordPress sites built for trust and conversion. Practice area pages, partner bios, case studies, and the kind of detail that risk-averse buyers need before they will pick up the phone. Compliant with law society and CPA advertising rules where it matters.

Social Media Management

Partner thought leadership programs on LinkedIn, the platform where your buyers actually research firms before they refer. Ghostwritten articles, posts in your senior partners’ actual voice, and the kind of editorial cadence that makes “marketing falls to whoever has time” no longer your problem.

Advertising & Lead Generation

Compliance-aware Google Ads and Meta campaigns built for professional services firms. Practice-specific search terms, account-based targeting for B2B advisory work, and conversion tracking that respects long sales cycles. We have written ad copy that has passed enough compliance reviews to know how to draft for “yes” the first time.

Content & Email Marketing

Long sales cycles need long-form nurture. Email sequences, content downloads, CRM integration, and the partner-led articles that convert a website visit eighteen months ago into a phone call today. We run partner thought leadership programs as 30-minute interview sessions: you talk, we draft, you review.

Market Research & Strategy

25 years of experience of pattern recognition across Western Canadian professional services firms. Competitive analysis in fragmented markets, ICP definition for advisory practices, and the strategic positioning that helps boutique firms win against national players on focus rather than reach.

Take a look at our professional services marketing case studies.

Professional services marketing results in Edmonton and across Western Canada. Branding, websites, digital marketing, and communications for law firms, accountants, consultants, and advisory firms built to attract high-value clients.

Fractional CMO Calgary - Brochure design for Professional corporation
Brochures & Collaterals
Geib and Co
Blue branded marketing book and collateral design — Blair and Co. branding agency Calgary
Brochures & Collaterals
ICM
Right Financial Professional bank social media marketing displayed on iPhone — Blair and Co. social media management Calgary
Social Media
Right Financial
Legal Relief brand identity logo stationery and collateral design — Blair and Co. branding and logo development Calgary Lawyer Professional marketing
Branding
Legal Relief
Professional lawyer Legal Relief brand identity stationery business card and collateral — Blair and Co. branding logo development Calgary, Alberta
Branding
Legal Relief
Professional accountant GC real estate or small business email marketing campaign design — Blair and Co. email marketing Calgary
Email Marketing
Geib and Company
Website development project by Blair and Co. Calgary Small business
Adam Benarzi
Website development project by Blair and Co. Calgary Small Business Professional Website
Website Design
ICP Planning
Website development project by Blair and Co. Calgary lawyer Professional website development
Website Design
Dobrman Law
Lawyer website supporting families legal services website design displayed on laptop — Blair and Co. website development Calgary
Website Design
Benarzi Law
Lawyer professional Beaumont Church website design displayed on Mac in office — Blair and Co. website development agency
Website Design
Beaumont Church
Professional services marketing in Calgary Geib Accountants
Social Media
Geib and Company
Marketing Quote Request
Branding
Michael Wendl Law
Accountant Geib and Co website design displayed on laptop — Blair and Co. website development Calgary
Website Design
Geib and Company

Take a look at our professional services marketing case studies.

Real professional services marketing results in Edmonton and across Western Canada. Each case study shows how brand positioning, compliance-aware content, and conversion-focused websites turn expertise into qualified inquiries.

Every example is built around one goal: a second, predictable client channel beyond referrals.

Michael Wendl | Lawyer

Professional

&

branding
Law firm branding in Calgary for Michael Wendl Law, a Hamilton-based law practice built around a single positioning statement: Judicious Representation. Blair and Co. developed the firm's full brand identity, from the MW monogram mark to the complete stationery and collateral suite. The result is a brand that communicates the authority, precision, and discretion a legal practice at this level demands, without relying on the visual cliches that make most law firm branding look interchangeable.

Now Selling.

Take a look at our specialized service packages.

Buyers research your firm before they call. They search your partners, read your articles, and review LinkedIn profiles. By the time they reach out, they have already decided whether you are worth their time.

The old playbook treated the website as a brochure and partner content as something handled when time allowed. It does not reach the buyers your firm wants, and it does not separate you from the firms competing on the same search results page.

Blair & Co. builds professional services marketing in Edmonton around how firms actually win clients today. Consistent partner thought leadership, compliance-aware content, and conversion-focused websites that earn trust before the first conversation.

Project Based
Custom Marketing Services To Fit Your Needs

Choose the services you need, and we will provide a comprehensive quote and timeline.

Starting up
Marketing for Newco's and Startups

Everything you need to look like a real company on day one.

Fractional CMO
We Manage Your Day to to Day Marketing

Senior marketing leadership without the senior salary.

Same Day Quote

Time matters. Tell us what you need, we’ll book a quick call, and once the scope is clear, you’ll have a same-day quote.

The Brief

The Brief is Blair & Co.’s monthly newsletter for managing partners, marketing directors, and senior practitioners at law firms, accounting practices, and advisory firms across Edmonton and Western Canada.

Each issue covers what is working in professional services marketing in Edmonton right now. LinkedIn programs that generate referrals. Compliance-aware content that gets approved and published. Website conversion for risk-averse buyers. Lead nurturing for long sales cycles.

No generic best practices. Written for professionals balancing marketing with billable work.

If you are serious about growing beyond referrals, The Brief keeps you ahead.

New data from SparkToro puts a number on something Western Canadian business owners have felt for a while. In the first four months of 2026, about 68 percent of U.S. Google searches ended without a single click to any website....
Every July I get the same call. Leads are down, the phone is quiet, and someone wants to pull the campaigns until fall. I get it. But slow is not dead. The market has gone quiet, and quiet is not...
Every June a client asks me if the spring is over. It is not over. It has changed gears. Across Calgary and Edmonton the buyers who moved early have already moved. The ones still looking are slower, more careful, and...

Professional services marketing in Edmonton for law firms, accountants, and advisory practices. Social media management for Geib and Company.

Professional services marketing in Calgary Geib Accountants

Questions partners ask before they hire us.

Yes. We have worked with Alberta lawyers, CPAs, financial advisors, and regulated consultants for two decades. We know which claims need substantiation, which testimonials need disclaimers, and which marketing tactics quietly violate practice promotion guidelines. Compliance review is built into our process. We do not ship content that creates problems for your firm or your individual practitioners.
Realistically, 6 to 12 months for organic content programs to start producing inbound. 4 to 8 weeks for paid lead generation to deliver the first qualified inquiry. Most firms see meaningful pipeline contribution from marketing (not just leads, but closed business) within 9 months. The compounding effect is what makes professional services marketing worth the investment. Once a partner thought leadership program hits stride, it earns referrals for years.
Yes, but less than you fear. We run partner thought leadership programs as 30-minute interview sessions. You talk, we draft, you review. Most partners spend 2 to 3 hours per month and produce 4 to 6 articles or LinkedIn posts in their actual voice. Your insights are the asset. We handle the writing, formatting, scheduling, and compliance check.
Yes. Recruiting marketing for professional services firms is one of the highest-ROI campaigns we run. Articulating why a strong associate or staff accountant should join your firm is a marketing problem, not just an HR one. We treat it with the same seriousness as client acquisition, and the brand work usually pays for itself in lower recruiting fees within the first year

Check out some of our clients that have used our professional marketing services.

Built for the Edmonton professional services market

Edmonton is a relationship town, and professional services live or die on reputation here. Your next client is checking your website, your reviews, and your credibility long before they book a consultation. We help Edmonton firms show up in local search, present themselves with the authority they have earned, and turn a strong reputation into a steady stream of qualified enquiries. Compliance-aware, discreet, and built for the way professional buyers in the capital region actually choose who to trust.

What our clients say

Experience you can count on

2012
Blair & Co. founded
25
years of marketing experience
200+
clients served
4
Provinces Across Western Canada