table of contents

Forward

Together

We are pleased to present Procura with the following marketing proposal.

July 9, 2024

Thank you for considering Blair and Co. for your marketing needs on your next rental project.

We are pleased to present our suggested services required for the launch of a new purpose built rental project.

We take tremendous pride in delivering thoughtful, strategic services that are well executed and well valued. We believe our experience in branding and marketing purpose built rentals in the Edmonton market make Blair & Co. your ideal marketing partner.

Thanks again for your time, we look forward to discussing this quote in the near future.

Sincerely,

Steve Blair

Account Director, Founder

Blair and Co.

Why Us

  • we know real estate marketing

    We have 25 years of extensive experience developing brands, marketing materials, and programs for new residential communities.

  • services a-la-carte

    Our flexible business structure allows clients to only engage with the services they need.

  • better information better decisions

    Our flexible business structure allows clients to only engage with the services they need.

  • service above all else

    We take immense pride in delivering superior client services and ensuring we build a stronger business relationship on every job.

  • aim to please

    Our core value is to deliver beyond expectations - it is not always possible but it is something we always strive for.

  • execution is key

    Great ideas are essential but without thorough, thoughtful and diligent execution they are nothing.

  • award winning creative

    Real estate creative does not have to be boring.

  • accountable

    We believe in performance metrics and strive to deliver industry leading ROI on your marketing spend.

  • we are here to make you better

    We have extensive experience developing brands, marketing materials, and programs for new residential communities.iver industry leading ROI on your marketing spend.

Quote

  • Brand Development $5,000

    Our brand development program includes:
    Target market identification (Procura has the option to use our segmentation program that utilizes census data to more accurately define and locate key target audiences)
    Development of a comprehensive brand strategy and guideline document
    Research and on site shops of existing University District product to better understand community and product brand
    All meetings, management, creative direction, project consultation and art fees

  • Naming and Logo Development $9,500

    Our naming and logo development program includes:
    Development of 3-5 moodboards (based on Brand Development)
    Presentation of 4-8 names based on moodboard selection
    Development of 3-5 logos based on name selection
    Finalization of logo and production of a logo standards guide
    Meetings and management and art fees

  • Social Media $750/mth

    Our recommended and introductory social media program includes 6 to 8 custom posts per month along with comment and lead monitoring. A minimum of 6 months is required. A one time fee for the set up of new accounts and takeover of existing accounts is $850.

  • Leads Generation Program $475/mth

    Our leads generation program ensures that qualified prospects are exposed to your project via online ads. Our program requires the development of online ads which costs a one time fee of $2800.

  • Teaser Website Development $2,500

    Website Development includes:
    In house custom design and programming of single page responsive website with registration forms
    Programmed in WordPress with form development and tie in to property management CRM
    Design consultation, copy writing and all management fees

  • Full Website Development $12,500

    Website Development includes:
    In house custom design and programming of multi-page responsive website with registration forms -website will include but will not be limited to: floorplan pages, amenities pages (both area and building), specification page (with photos/renderings), and if available CRM tie in to inventory
    Programmed in WordPress with form development and tie in to property management CRM
    Design consultation, copy writing and all management fees
    No monthly management fee

  • Digital Marketing Creative $2,500

    Digital Marketing Services includes:
    Ad design concept plus production of required ad sizes (based on approved media plan)

  • Suggested Online Media Buy $3500-$5000/mth

    A suggested online buy will include google keyword as well as ads on the meta platform. We also recommend boosted your social content.

  • Other

    We are able to help facilate the development and production of the following items: Sales Center design and production, 3D renderings, pricing research, and grand opening planning.

Recent Work

From small and medium-sized businesses to our real estate clients and everyone in between, we are always excited at the chance to be part of your brand’s vision.

Explore Our Online Work

We are always developing new websites and managing social accounts.

We are proud of our work and proud to represent some of the best clients around. Though our social accounts listed below only feature instragram we also produce and manage content for Linkedin, Facebook, and TikTok.

Small Shop - Big Services

Outside of online advertising campaigns, we have a full studio and programming department to produce any digital or print materials needed. In addition, our Social Media department has proven success developing effective strategy and management of customer social accounts.

Leads Generation

Your business’s online presence matters.

Our online advertising services begin with identifying your target market using our detailed audience segmentation tools to ensure that your ads are reaching the right audience. Afterwards our design studio and copy writing team create a cohesive campaign that’s sure to make an impact. Once launched, our detailed analytics show us exactly what’s working and what isn’t, so we can adjust your campaign to make the most of your online media budget.

Services

Our Team

steve blair
account director/founder
With over 20 years of marketing experience, Steve began his career in 2001 as an Account Coordinator.

He quickly worked his way up to Account Director and, in 2011, started Blair & Co. Advertising Inc. Over the years, Steve has executed marketing and research for land developers, as well as single and multi-family new home builders.
jesse lalli
account director
Jesse received his Bachelor of Commerce in Marketing from the Haskayne School of Business at the University of Calgary and has extensive knowledge and experience in marketing and business.
 

He brings creativity and a fresh perspective to client management with new marketing ideas and strategies. He works on managing client budgets, media planning, and agency workflow.

luis prada
art director
Luis graduated with a Bachelor in Advertising graduated from Jorge Tadeo Lozano University (Colombia).
 

For the past 17 years, Luis has served as either a Creative Director, Graphic Designer, and Art Director with many worldwide agencies including GREY, MULLEN LOWE/MASS, PROXIMITY BBDO, McCANN ERICKSON and TORO. He has been Blair and Company’s Art Director since November of 2019.

Our Story

Blair and Company (Blair & Co.) was founded in 2011 with the goal to become one of Western Canada’s leading Real Estate and SMB marketing firms. Click the & on the map to see who we have worked with.

We believe that success comes from under-standing the marketplace and under-standing the target audience, and we know the first step to understanding is research.

Everything we do, from campaign implementation, to strategy, to web design and media planning, is predicated by this belief.

We thrive on the implementation of systemic research programs that drive smart and results oriented marketing programs. We aren’t afraid of accountability, in fact we need it to assist us with our understanding of the ever-changing market.

Testimonials

Questions

Please do not hesitate to reach out.

403.464.8659
steveb@blairandco.ca

If you wish to book a meeting, please click the link below.

You have a question?
We have an answer

Thanks for reaching out. We are always excited with the possibility of working with new clients. Please let us know some information about your company and what services you are interested. 

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