Real Estate & Small Business Marketing Services

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We are please to present Paragon Homes with the following marketing proposal

June 6, 2024

Dear Mike and Nina,

Thanks again for your time in meeting with me and considering Blair and Co for your marketing needs.

We are pleased to present our suggested services quotation for the requirements as discussed in our meeting.

We take tremendous pride in delivering thoughtful, strategic services that are well executed and well valued. We believe our experience in real estate may make Blair & Co. your ideal marketing partner.

Quoted services include management, coordination and planning of all production and install, however, printing, production items & other 3rd party expenses are to be quoted separately.

Thanks again for your time, we look forward to discussing this quote in the near future.

Sincerely,

Steve Blair

Account Director, Founder

Blair and Co.

why us

we know real estate marketing

We have 25 years of extensive experience developing brands, marketing materials, and programs for new residential communities.

services a-la-carte

Our flexible business structure allows clients to only engage with the services they need.

better information better decisions

Our flexible business structure allows clients to only engage with the services they need.

service above all else

We take immense pride in delivering superior client services and ensuring we build a stronger business relationship on every job.

aim to please

Our core value is to deliver beyond expectations – it is not always possible but it is something we always strive for.

execution is key

Great ideas are essential but without thorough, thoughtful and diligent execution they are nothing.

award winning creative

Real estate creative does not have to be boring.

accountable

We believe in performance metrics and strive to deliver industry leading ROI on your marketing spend.

we are here to make you better

We have extensive experience developing brands, marketing materials, and programs for new residential communities.

services and quote

logo refresh $2,500

We will work to develop a refreshed logo along with new logos that will encompass both the residential and commercial development business ventures. Includes logo revisions, brand document, 3-5 mood boards, required revisions, 4-8 logo refresh or variations, art, and management.
website development $7,500

We will design, develop and program a new website in WordPress that will feature spec home inventory pages including floorplans, CRM tie in, leads generating forms. Site will be built to feature both the residential and commercial business. This quote includes both a residential website along with a simple commercial website that will feature a front page, ongoing and previous project pages and an about us page.
brochure development & collateral $3,200

We will develop and design a sales brochure (branded Paragon) that can be distributed by the sales team. A specification package is included as is digital files.

recent work

explore our online work

We are always developing new websites and managing social accounts.

We are proud of our work and proud to represent some of the best clients around. Though our social accounts listed below only feature instragram we also produce and manage content for Linkedin, Facebook, and TikTok.

small shop – big service

Outside of online advertising campaigns, we have a full studio and programming department to produce any digital or print materials needed. In addition, our Social Media department has proven success developing effective strategy and management of customer social accounts.

Leads Generation

Your business’s online presence matters.

Our online advertising services begin with identifying your target market using our detailed audience segmentation tools to ensure that your ads are reaching the right audience. Afterwards our design studio and copy writing team create a cohesive campaign that’s sure to make an impact. Once launched, our detailed analytics show us exactly what’s working and what isn’t, so we can adjust your campaign to make the most of your online media budget.

Services

Website Development

From websites to custom applications, our team specializes in creating meaningful user engagements that deliver a positive brand experience.

When it comes to websites, we use analytics better than the next guy, allowing us to understand how your campaign is working and give real-time feedback to your team. The end result? A distinct marketing advantage.

Services

Social Media

Have a distinctive presence online with our social media management services.

Our team develops a social media plan specifically designed for your business objectives and type of work. Not only does this mean that we create original content to showcase what you do, but we also monitor your accounts for leads, questions, and concerns from your audience.

Services

Accounts

We take great pride in providing all of our clients with outstanding client services.

Our account management teams are trained to coordinate all of the moving pieces of your account, provide compelling and market leading consultations, and most importantly, ensure each job and project is flawlessly executed – on time and on budget.

Services

Creative

Creative… the glamour product of an agency.

For us, creative is the result of a lot of hard, ugly work. It is the vehicle that delivers your brand’s message, often on a subconscious level. Good creative speaks to buyers, it convinces them that your brand needs to be in their conversation for purchase.

Your brand’s creative must speak to your values, your strengths and provide meaning and clarity in a sea of noise.

Services

Research

Research is at the core of what we do.

Every element of every campaign is driven by the research we gather on the market, the customer, and the product. The knowledge and expertise we bring to the table is founded on information we gather from the field.

Services

our team

steve blair

account director/founder

With over 20 years of marketing experience, Steve began his career in 2001 as an Account Coordinator.

He quickly worked his way up to Account Director and, in 2011, started Blair & Co. Advertising Inc. Over the years, Steve has executed marketing and research for land developers, as well as single and multi-family new home builders.

jesse lalli

account director

Jesse received his Bachelor of Commerce in Marketing from the Haskayne School of Business at the University of Calgary and has extensive knowledge and experience in marketing and business.

He brings creativity and a fresh perspective to client management with new marketing ideas and strategies. He works on managing client budgets, media planning, and agency workflow.

luis prada

art director

Luis graduated with a Bachelor in Advertising graduated from Jorge Tadeo Lozano University (Colombia).

For the past 17 years, Luis has served as either a Creative Director, Graphic Designer, and Art Director with many worldwide agencies including GREY, MULLEN LOWE/MASS, PROXIMITY BBDO, McCANN ERICKSON and TORO. He has been Blair and Company’s Art Director since November of 2019.

testimonials

Steve and his team have been a huge boost to my business. Blair & co did an amazing job rebranding me. Everyone I speak to is impressed with the new logo and website. Steve's advice is always on point. The bottom line is that my leads have increased since Blair & co has taken over my advertising. I highly recommend them.

Excellent staff. Creative and very engaging.

Our company has dealt with Steve for almost 9 years now and we have done so for one primary reason. Steve and his people care about much more than just sending us a regular invoice; they truly care about us - our needs and our overall success. In our books, we would give Steve a sixth star if we could !

I have been fortunate to work with Steve Blair for over a decade on a variety of projects and his Real Estate marketing expertise is fantastic. He continually adds competent team members to compliment the Agency's offerings to their clients. Very cost effective for the services and expertise you receive.

I have worked with a few marketing firms and I can honestly say that Blair and Co. are the best marketing company for Real Estate Development projects. They understand how to be cost effective and make sure I get the best bang for my buck. They try to make sure leads are developed and also turn the leads into actual sales. Whether its the website, the presentation centre or the sales materials, Blair and Co. is always working to ensure that I am reaching my target audience as effectively as possible.

I have worked with Blair & Co. for almost 10 years. They bring a singular passion to their business which translated into innovative and cost-effective marketing strategies. They are social media savvy and are committed to being on the fore front of online communications. I consider Blair & Co. a key member of our project development team. Joe Fras, President Vericon Developments.

The talent at Blair & Co is premium, first class, and I have never experienced anything less than the utmost professional ethics and standards while conducting business with them. Blair & Co advertise/market throughout Alberta and this provides a huge advantage as compared to other agencies in town who do not. Further, they have the ability to conduct international advertising as they are doing now for my company.

questions

Please do not hesitate to reach out.

403.464.8659
steveb@blairandco.ca

If you wish to book a meeting, please click the link below.

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