Building the brand behind
Alberta's saffron story.

A complete brand identity program for your saffron cultivation and production venture, rooted in the rich soils of Brooks, Alberta.

Brooks, Alberta — Canada's Emerging Saffron Country

Scope of Work

What we will build together.

Brand Naming

Three to five strategic name directions grounded in heritage, land, and Alberta's emerging saffron narrative — screened for domain availability and trademark conflicts. Names will evoke the rarity, warmth, and provenance of your product.

3–5 concepts Domain check Trademark screen

Brand Study

Positioning, audience profiles, messaging pillars, tone of voice, and competitive landscape analysis — covering the premium spice, agri-food, and specialty grocery markets. Your strategic compass for every communication your venture produces.

Positioning Messaging pillars Tone of voice Competitive review

Logo & Visual Identity

Primary logo system with wordmark and mark variations, a rich colour palette inspired by saffron threads and Alberta landscape, typography selection, and brand standards reference. All source files included.

Primary logo Colour palette Typography Brand standards PDF Source files

Packaging & Collateral Suite

Product label design for retail and wholesale saffron packaging, business cards, email signature template, and branded email header — everything you need to show up professionally from day one at farmers markets, retailers, and trade shows.

Product label Business cards Email signature Print-ready files

Website — Core Presence

A focused, premium website built to establish credibility with retailers, distributors, restaurants, and direct consumers. Up to 5 pages on WordPress, telling the story of your farm, your product, and why Alberta-grown saffron matters.

Up to 5 pages Mobile responsive Contact form Basic SEO WordPress

Investment

Your complete brand program.

Total Investment

$3,500CAD

50% due upon project commencement. 50% due upon final delivery. All files and source assets transfer to you in full upon final payment. Prices do not include applicable taxes, domain registration, or third-party hosting fees. Product label print production quoted separately upon request.

Timeline

From kickoff to launch in four weeks.

Week 1

Discovery & Naming

Kickoff call, brand questionnaire, farm visit or virtual tour of Brooks operations, competitive review. Name concepts delivered by end of week.

Week 2

Brand Study & Logo Concepts

Brand positioning document and first round of logo concepts delivered for review. Colour and typography direction presented.

Week 3

Refinement & Collateral

Logo refined. Product label, business cards, email signatures, and email header designed and delivered for approval.

Week 4

Website Build & Launch

Website built, reviewed, and launched. Final files packaged and delivered. Your brand is live and ready for market.

Next Step

Ready to grow
something golden?

Reply to confirm your engagement and we will send a project agreement and deposit invoice within 24 hours.

Email steve@blairandco.ca

Phone 403.464.8659

Website blairandco.ca

Building the brand behind Alberta's saffron story.

Building the brand behind
Alberta's saffron story.