The Story of a Calgary Marketing Agency
Blair & Co. is a Calgary marketing agency founded in 2011 with one goal: build a firm that Western Canadian businesses trust to grow their brands. We believe every strong campaign starts with research. Understanding the market, understanding the audience, and using that knowledge to build programs that actually move the needle. From advertising and brand strategy to web design and content, everything we do is backed by process, accountability, and 25 years of hands-on experience.
The people behind your Calgary marketing agency.
Steve Blair
With 25 years of marketing experience, Steve began his career in 2001 as an Account Coordinator. He worked his way up to Account Director and, in 2011, started Blair & Co. Advertising Inc. Over the years, Steve has led marketing and research programs for real estate companies, developers, professionals, small businesses, and startups across Western Canada.
Jesse Lalli
Jesse holds a Bachelor of Commerce in Marketing from the Haskayne School of Business at the University of Calgary. He brings a sharp eye for creative and a grounded approach to client management, working across media planning, budget oversight, and agency workflow to keep programs running on time and on strategy.
How a Calgary marketing agency actually gets work done.
We build campaigns around how your customers actually think. Every engagement starts with understanding your product’s real advantages and matching them to the needs of your audience. From there we create and deploy the messaging, design, and media that generate leads, build brands, and occasionally win awards.
Twenty-five years of great clients and talented people tends to earn recognition. A few of the businesses that trust Blair & Co. as their Calgary marketing agency.
The Brief
The Brief is the monthly newsletter from Blair & Co., a Calgary marketing agency specializing in energy and industrial B2B. Built for marketing and communications leaders at energy and industrial firms who want to stay ahead of how this sector is evolving. No fluff. No generic best practices. No imported advice that does not apply in Canada.
Each issue breaks down what is working in energy marketing right now. LinkedIn programs that earn procurement attention. Capability websites that meet technical scrutiny. ESG communications that stand up to investor questions. Trade show ROI that actually makes sense. Practical and applied, written for people who need to justify decisions internally.
We cover real trends across Alberta and Western Canada, including commodity cycle signals, regulatory changes, procurement pattern shifts, and the strategies that move the needle for companies operating in this sector.
If you are serious about marketing into Alberta’s energy industry, The Brief keeps you informed, focused, and ahead of agencies that do not understand how this market actually works.
