Marketing for the Edmonton clinics and practitioners who keep the capital region well.
Twenty-five years of health and wellness marketing across Alberta, now built for Edmonton clinics, practitioners, and wellness brands that grow on trust.


Services built for Health & Wellness Marketing in Edmonton.
Blair & Co. is a health and wellness marketing agency working with Edmonton clinics, practitioners, and wellness brands across the capital region. Patients choose care providers they trust, and that trust starts with how you show up online. We build the brand, the website, and the campaigns that bring Edmonton clinics new patients and keep the ones they have. With twenty-five years of experience, we have helped Western Canadian health and wellness businesses grow with marketing that is warm, credible, and effective. Whether you run a single clinic or a growing group, we bring senior strategy and senior execution to every patient you want to reach.
Brand Identity & Strategy
- Logo Design
- Brand Guidelines
- Positioning
Website Design & Development
- WordPress
- WooCommerce
- SEO
Social Media Management
- Meta
- TikTok
- Content Generation
- Monthly Management
Advertising & Lead Generation
Patient acquisition campaigns built around local intent. Google Ads, Meta advertising, and Google Business Profile optimization tuned to “near me” searches. Tracked from impression all the way to booked appointment.
- Google Ads
- Meta Ads
Content & Email Marketing
- Newsletters
- Blog Writing and Management
- CRM Integration
Market Research & Strategy
- Competitive Analysis
- Audience Research
- Market Strategy
Take a look at our health care portfolio.
Real health and wellness marketing results in Edmonton and across Western Canada. Branding, websites, local SEO, and patient acquisition campaigns built for clinics, practitioners, and wellness brands that want full schedules and a strong local reputation.
Each example highlights the strategies, execution, and measurable outcomes behind helping contractors and skilled trades companies strengthen their market presence, build credibility, and win higher-value projects.
Take a look at our health and wellness marketing case studies.
Real health and wellness marketing results in Edmonton and across Western Canada. Each case study shows how local SEO, Google reviews, and patient acquisition campaigns fill schedules and protect independent practices against franchise competition.
RISE
&
Now Selling.
Take a look at our specialized service packages.
Patients research before they book. They check Google reviews before they trust a referral. They compare clinics on their phone before they call. Chains with national budgets understand this. Many independent practices are still waiting for word of mouth to do the work it used to.
Blair & Co. builds health and wellness marketing in Edmonton for how patients actually choose a practice today. Local SEO, Google Business Profile, review programs, paid patient acquisition, and retention marketing built for independent clinics that want to compete and win.
Project Based
Custom Marketing Services To Fit Your Needs
Choose the services you need, and we will provide a comprehensive quote and timeline.
- Logo refresh or visual identity tune-up
- Website redesign or page builds
- Social media management & content
- Google Ads or Meta Ads campaigns
- Copywriting, naming & messaging
- Market research & positioning audits
Starting up
Marketing for Newco's and Startups
Everything you need to look like a real company on day one.
- Naming & positioning workshop
- Logo, lockups, color & type system
- Brand voice & messaging framework
- 5-page WordPress launch website
- Business cards, email signature, social templates
- Brand guidelines PDF you can hand any vendor
Fractional CMO
We Manage Your Day to to Day Marketing
Senior marketing leadership without the senior salary.
- Quarterly marketing strategy & roadmap
- Weekly stand-up + monthly leadership meeting
- Budget & channel mix recommendations
- Vendor management (your designers, ad shop, dev)
- KPI dashboard & monthly performance report
- Min 25 hours of hands-on hours per month
Same Day Quote
Time matters. Tell us what you need, we’ll book a quick call, and once the scope is clear, you’ll have a same-day quote.
Health and wellness marketing for RISE Clinic in Edmonton, content created by Blair & Co.



The Brief
The Brief is Blair & Co.’s monthly newsletter for clinic owners, practitioners, and wellness brand operators across Edmonton and Western Canada.
Each issue covers what is working in health and wellness marketing in Edmonton right now. Local SEO, Google review programs, patient acquisition campaigns, and retention strategies that keep schedules full. No theory, no filler. Just practical insight you can apply to your practice.
If you are serious about growing your clinic or wellness brand, The Brief keeps you ahead.
Questions health and wellness professionals ask before they hire us.
Are you familiar with healthcare advertising rules in Alberta?
How important are Google reviews really?
For local healthcare, they’re the #1 conversion factor. Patients searching for “practice type Edmonton” make decisions almost entirely on the basis of star rating, review count, and review recency. We run review-request programs that consistently move clinics from a 4.2 to a 4.7+ within 6 months, and a single change typically lifts inbound bookings by 30–50%. If you only do one thing for clinic marketing this year, it’s this.
Can you handle marketing for a multi-location clinic?
How do we market sensitive practices without sounding clinical or salesy?
The answer is editorial, not promotional. We help sensitive-subject practices, including mental health, addiction recovery, men’s health, women’s health, and eating disorders, by leading with educational content that respects the reader’s situation.
Marketing follows naturally, but the content earns trust first. We focus on clarity, empathy, and credibility, creating information that patients can rely on as they make important decisions about their care.
We have spent years refining this balance, helping practices communicate in a way that builds trust, supports patients, and drives meaningful engagement.
Built for the Edmonton health and wellness market
Edmonton patients search local, book local, and trust local. When someone needs a clinic or a practitioner, they turn to Google and reviews first, and the businesses that show up and look trustworthy win the appointment. We help Edmonton clinics rank in local search, fill their calendars, and build the online reputation that turns first visits into loyal patients. Warm, compliant, and built for the way the capital region actually chooses care.
More Edmonton marketing services
What our clients say
Posted on Google Julian DobreTrustindex verifies that the original source of the review is Google. Blair and Co recently created a new website for my Calgary law firm. Within two weeks our lead generation exploded and the website paid for itself. The team at Blair and Co bring incredible knowledge about software, design, technology, and advertising, and can help lead your business to new heights! Highly recommended!Posted on Google houston wrap kingzTrustindex verifies that the original source of the review is Google. Fantastic service, highly recommended!Posted on Google Zane NovakTrustindex verifies that the original source of the review is Google. Excellent staff. Creative and very engaging.Posted on Google MKARWTrustindex verifies that the original source of the review is Google. Steve and his team have been a huge boost to my business. Blair & co did an amazing job rebranding me. Everyone I speak to is impressed with the new logo and website. Steve's advice is always on point. The bottom line is that my leads have increased since Blair & co has taken over my advertising. I highly recommend them.Posted on Google Steve HobbsTrustindex verifies that the original source of the review is Google. I have been fortunate to work with Steve Blair for over a decade on a variety of projects and his Real Estate marketing expertise is fantastic. He continually adds competent team members to compliment the Agency's offerings to their clients. Very cost effective for the services and expertise you receive.Posted on Google joe frasTrustindex verifies that the original source of the review is Google. I have worked with Blair & Co. for almost 10 years. They bring a singular passion to their business which translated into innovative and cost-effective marketing strategies. They are social media savvy and are committed to being on the fore front of online communications. I consider Blair & Co. a key member of our project development team. Joe Fras, President Vericon Developments.Posted on Google Laura LambertTrustindex verifies that the original source of the review is Google. I have spend the better part of my career working with Steve Blair and associates and I always look forward to what the next collaboration has to hold. They never cease to amaze me on their creativity, level of dedication and relevant insight into a matter. They are always open minded and willing to expand on your idea to make it the best it can be. Long term relationships is always the prerogative and as a result nothing is regarded as insignificant. This mind set allows for Blair and Co. to be mindful of a clients needs and truly understand how to best represent each project with the companies best interests in mind. They also always provide an unbiased outlook with no lack of foresight on market needs and demands. I would recommend no other company for one's marketing collaborations!!!Posted on Google Brian KernickTrustindex verifies that the original source of the review is Google. I have worked with a few marketing firms and I can honestly say that Blair and Co. are the best marketing company for Real Estate Development projects. They understand how to be cost effective and make sure I get the best bang for my buck. They try to make sure leads are developed and also turn the leads into actual sales. Whether its the website, the presentation centre or the sales materials, Blair and Co. is always working to ensure that I am reaching my target audience as effectively as possible.Posted on Google Tim Molcsan-SpidelTrustindex verifies that the original source of the review is Google. My company wouldn't be where it is without Blair & Co.!! Their patience, creativity, knowledge, professionalism, friendliness and experience is unparalleled. I have been able to build a lasting relationship with the entire staff which will continue for years to come .I can't say enough about Blair & Co. and am truly appreciative for all their dedication. There is a reason why Blair & Co. has won awards and is the leading Real Estate and advertising service within Canada.





