Providing energy marketing in Alberta for Oil and Gas companies.
Twenty-five years of marketing into the sector that built Calgary, and we know the difference between marketing for energy buyers and marketing for everyone else.
Services build for Engery Marketing in Alberta
Blair & Co. is a Calgary advertising agency specializing in energy marketing in Alberta for oilfield services companies, midstream operators, industrial suppliers, specialty manufacturers, and energy sector firms that want to be on the shortlist before the RFP is issued.
You work directly with two senior marketing professionals with 25 years of experience. No junior coordinators, no handoffs, no layers. Strategy and execution from the same desk, start to finish.
Energy buyers do not work like typical marketing funnels. RFPs are structured. Evaluators are technical. Sales cycles are long. ESG expectations are real. You need to already be known, credible, and positioned before procurement begins. From oilfield services branding and capability-focused websites to LinkedIn programs for technical leaders, we build marketing that reflects how this sector actually operates.
Our work spans upstream energy, midstream operations, oilfield services, industrial supply, and specialty manufacturing across Alberta and BC. We have been in this market through multiple commodity cycles. That experience does not come from a playbook. It comes from being here.
Brand Identity & Strategy
Energy companies earn credibility before the conversation starts. From positioning and naming to logo and brand guidelines, we build identities that hold up in technical markets.
- Logo Design
- Brand Guidelines
- Positioning
Website Design & Development
Capability-focused websites built for technical evaluators. From structure and UX to full WordPress builds, SEO, and content that speaks to procurement and engineering audiences.
- WordPress
- WooCommerence
- SEO
Social Media Management
LinkedIn presence, content strategy, and monthly management for energy and industrial companies that need to stay visible between RFPs and procurement cycles.
- Meta
- TikTok
- Content Generation
- Monthly Management
Advertising & Lead Generation
Targeted Google Ads and LinkedIn campaigns built for long sales cycles and technical buyers. We focus on visibility and credibility, not just clicks.
- Google Ads
- Meta Ads
Content & Email Marketing
Monthly newsletters, capability content, and email campaigns that keep your brand in front of operators, procurement teams, and decision-makers across Alberta’s energy sector.
- Newsletters
- Blog Writing and Management
- CRM Integration
Market Research & Strategy
25 years of Alberta energy market experience. Competitive analysis, audience research, and strategic thinking built for companies operating in complex, cycle-driven markets.
- Competitive Analysis
- Audience Research
- Market Strategy
Take a look at our portfolio.
Take a look at our energy and industrial case studies.
Energy marketing in Alberta requires a different approach. Energy marketing in Alberta requires a different approach. Procurement is structured, evaluators are technical, and credibility is built long before an RFP arrives.
Our case studies show how Blair & Co. helps oilfield services companies, industrial suppliers, and energy sector firms build the visibility and positioning that wins work. Branding, capability websites, corporate communications, and digital campaigns, each one built for how this sector actually operates.
Now Selling.
Take a look at our specialized service packages.
Energy buyers review your capability page before they call.Energy buyers review your capability page before they call. Procurement teams search your safety record before you make the shortlist. ESG language is a procurement requirement now, not a communications add-on.
The old playbook, capability brochures and trade show presence, no longer reflects how technical buyers research and shortlist suppliers. Companies still running it are losing bids they once won on relationships alone.
Blair & Co. builds energy marketing in Alberta for how this sector actually works today. Capability-led websites, LinkedIn programs for technical leaders, ESG communications that hold up to scrutiny, and content that is in front of evaluators well before the RFP lands.
Project Based
Custom Marketing Services To Fit Your Needs
Choose the services you need, and we will provide a comprehensive quote and timeline.
- Logo refresh or visual identity tune-up
- Website redesign or page builds
- Social media management & content
- Google Ads or Meta Ads campaigns
- Copywriting, naming & messaging
- Market research & positioning audits
Starting up
Marketing for Newco's and Startups
Everything you need to look like a real company on day one.
- Naming & positioning workshop
- Logo, lockups, color & type system
- Brand voice & messaging framework
- 5-page WordPress launch website
- Business cards, email signature, social templates
- Brand guidelines PDF you can hand any vendor
Fractional CMO
We Manage Your Day to to Day Marketing
Senior marketing leadership without the senior salary.
- Quarterly marketing strategy & roadmap
- Weekly stand-up + monthly leadership meeting
- Budget & channel mix recommendations
- Vendor management (your designers, ad shop, dev)
- KPI dashboard & monthly performance report
- Min 25 hours of hands-on hours per month
Same Day Quote
Time matters. Tell us what you need, we’ll book a quick call, and once the scope is clear, you’ll have a same-day quote.
AMPBASE data centre development company social media content created by Blair & Co. AMPBASE data centre development company social media content created by Blair & Co., an energy marketing agency in Alberta.
The Brief
The Brief is Blair & Co.’s monthly newsletter for marketing and communications leaders at energy and industrial firms across Alberta and Western Canada.
Each issue covers what is working in energy marketing in Alberta right now. LinkedIn programs that earn procurement attention. Capability websites that meet technical scrutiny. ESG communications that hold up to investor questions. Trade show ROI that actually makes sense.
No fluff. No generic best practices. Written for people who need to justify decisions internally.
If you are serious about marketing into Alberta’s energy sector, The Brief keeps you ahead.
Questions energy marketers ask before they hire us.
Do you actually understand the energy sector or are you marketing-fluent only?
We are marketing-fluent and sector-native. Twenty-five years in Calgary means we know the difference between upstream and midstream, the role of EPC contractors, why oilfield services are sensitive to rig counts, and how an energy procurement department actually picks a vendor. We do not claim to be petroleum engineers. We do claim to know how to communicate to people who are.
Our marketing is on hold until commodity prices recover. Why bother now?
Can you work with our procurement and vendor management process?
How do you handle ESG communications without it sounding like greenwashing?
