We are a content marketing Calgary based company that keeps your business in front of the right people.
Blair & Co. is a content marketing agency in Calgary with senior writers on staff and twenty-five years of Western Canadian market experience. Blog content, email newsletters, nurture sequences, and ongoing content programs written by people who understand your market and your buyer.
Claude responded: Blair & Co.Blair & Co. is a content marketing agency in Calgary that knows effective content and email programs compound over time. A single blog post does not build authority. A single email does not build a relationship.
Every content marketing channel Calgary businesses need to stay visible.
Blog Writing & Article Content
Consistently published, SEO-informed blog content that builds search authority and gives your audience a reason to keep coming back. Strategy, writing, and on-page optimization handled together. No keyword-stuffed filler articles written to be genuinely useful to the people you are trying to reach.
- Monthly blog packages
- Long-form articles & guides
- SEO keyword integration
- Internal linking strategy
- WordPress publishing
Email Newsletters
- Monthly or bi-monthly sends
- Strategy & content calendar
- Copywriting & design brief
- Platform setup & scheduling
- Performance reporting
Nurture Sequences & Automation
- Welcome & onboarding series
- Lead magnet follow-up sequences
- Multi-step nurture programs
- Re-engagement campaigns
- Platform build & automation setup
Email Campaign Management
- Launch & promotional campaigns
- Event & announcement emails
- List segmentation & targeting
- A/B subject line testing
- Post-send analytics & reporting
Content Strategy
- Audience & buyer journey mapping
- Keyword & topic research
- 12-month editorial calendar
- Content gap analysis
- Channel prioritization
Long-Form & Lead-Gen Content
Whitepapers, guides, case study write-ups, and gated content pieces that generate leads and demonstrate authority. Written for B2B businesses and professional services firms that sell to buyers who do their research before picking up the phone.
- Whitepapers & industry reports
- Downloadable guides & checklists
- Case study write-ups
- Gated lead magnet content
- Landing page copy for gated pieces
How a Blair & Co. content marketing program actually gets built and run.
Most content programs fall apart because nobody owns the strategy, the writing, and the publishing schedule in one place. We do. Here is how it works from kickoff to ongoing execution.
STEP 1
Strategy & Brief
- WEEK 1
STEP 2
Write & Review
- WEEK 1–2
Each piece written to brief, reviewed internally, then sent to you for a single approval round. One clean revision pass included. You get polished copy ready to publish, not a starting point to rewrite yourself.
STEP 3
Optimize
- ONGOING
A 90-day rolling calendar mapped to your audience, your sales cycle, and your publishing capacity. Topics approved before writing starts. You know what is coming for the next three months at all times, no scrambling at the deadline.
STEP 4
Publish & Report
- ONGOING
Monthly programs.
Pick what fits your spend
Content marketing Calgary businesses rely on is priced as a monthly retainer so you get consistent output without rebuilding the brief every time. Project-based work is available for one-off campaigns and content strategies. Three entry points below; custom scopes quoted the same day.
Email Starter
$1,200/mth
- 1 newsletter per month
- Copywriting + design brief
- List management & scheduling
- Subject line testing
- Monthly performance report
Content & Email Retainer
$2,500/mth
- 2 blog posts per month (800–1,200 words)
- 2 email sends (newsletter or campaign)
- Content strategy + 90-day calendar
- SEO keyword integration
- WordPress publishing
- Monthly analytics report
Full Content Program
$3,500/mth
- 4 blog posts per month
- 4 email sends per month
- Welcome + nurture sequence (built once)
- Full automation setup & management
- Content strategy & calendar
- Quarterly strategy review
Same Day Quote
Time matters. Tell us what you need, we’ll book a quick call, and once the scope is clear, you’ll have a same-day quote.
Email & Content Marketing Portfolio
Real content marketing programs built for Calgary and Western Canadian businesses. Each example shows how strategic content planning, consistent campaign execution, and audience-focused communication work together to increase engagement, strengthen relationships, and drive measurable growth.
From newsletter engagement and click-through rates to lead generation and conversion performance, every program is built to support a larger marketing and sales ecosystem.
Email &Content Marketing Case Studies
Our content marketing Calgary case studies show exactly how we develop communication strategies that build audience trust, strengthen engagement, and support long-term business growth. From content planning and campaign development through to automation, distribution, and performance optimization, every decision is tied directly to measurable business outcomes.
Each case study gives you a clear view into our strategic thinking, creative process, and the standards we bring to every campaign. Whether the objective is lead nurturing, customer retention, audience growth, or increased conversions, you will see how thoughtful content and targeted email marketing contribute to a larger marketing ecosystem and real business results.
It is the most direct way to understand whether our approach is the right fit for your business.
Questions clients ask before hiring a Calgary content marketing agency.
Do you write the content, or do we?
How much content do we actually need to publish?
What is a nurture sequence, and does our business actually need one?
A nurture sequence is a series of automated emails that go to someone after they take a specific action , such as signing up for your list, downloading a guide, requesting a quote, or making a first purchase. Instead of that person going cold between their first touchpoint and a future sales conversation, the sequence keeps your business relevant, builds trust, and answers the questions they are likely to have. Whether you need one depends on your sales cycle. If buyers take weeks or months to make a decision, a nurture sequence is one of the highest-return investments you can make. If your sale happens in one conversation, a simple welcome series is usually enough. We will tell you the honest answer in the first call.
How long before content and email marketing starts producing results?
Flex Sports email campaign. Content marketing and email program developed by Blair & Co., a Calgary content marketing agency specializing in small business and sports marketing.
