case study

SME is a contractor service company that started out as plumbing company in 2007. Looking to expand into the residential market they required a website refresh that would position their brand as a leading service provider for plumbing, heating, electrical and concrete services for residential home owners.


Services Provided Included:

  • Website Design
  • Website Programming
  • Copy Writing

mood board

SME needed a new look and feel that would appeal to everyday homeowners. They wanted an approachable and professional visual language that conveyed quality and dependability.



We used strong blues and golds to support durability and quality. Stock images helped position and demonstrate SME's product and service offerings. Copy was written to be direct and easy to process - removing all construction and industry jargon in an attempt to appeal to the homeowner and assure them that SME had their best interest at heart.


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