We are a Calgary advertising agency that helps your brand be seen and remembered.
Blair & Co. is a Calgary advertising agency with 25 years of experience running Google Ads, Meta Ads, and LinkedIn campaigns for Western Canadian businesses. Every paid media program we build is tracked, attributable, and measured against the only metric that matters: cost per qualified lead.
Blair & Co. is a Calgary advertising agency that builds paid advertising campaigns, creative strategy, and high-performance marketing assets for businesses across Western Canada. From Google Ads and social advertising to creative production and conversion-focused design, we build lead generation systems that drive awareness, generate qualified leads, and grow revenue.
Media programs focused on building your business.
ix lead generation channels our Calgary advertising agency runs most often for Western Canadian businesses. Each one mapped to a real buyer scenario. Most clients run 2 or 3 of these together.
Google Search Ads
The foundation of most lead generation programs we run as a Calgary advertising agency. Capture buyers searching for your service or your competitor’s brand terms at the exact moment they’re ready to hire. Built around purchase intent, tracked from impression to conversion, and optimized weekly. The highest-ROI channel for most Calgary service businesses.
- Search
- Brand defense
- Competitor terms
Meta Ads (Facebook + Instagram)
Audience-driven paid social for Calgary businesses in both B2C and B2B markets. Conversion campaigns, lead forms, retargeting, and the Conversions API setup that recovers signal lost to iOS privacy changes. Every Meta program we run as a Calgary advertising agency is creative-first and refreshed often to keep performance from plateauing.
- Conversion campaigns
- Lead ads
- CAPI setup
Conversion Tracking & Attribution
The unglamorous work that makes every lead generation program accountable. GA4, Google Tag Manager, Meta Conversions API, phone call tracking, CRM integration, and server-side tracking built so you can see exactly which advertising channels are generating qualified leads and which ones are not.
- GA4
- GTM
- CAPI
- Call tracking
Account Audits & Rebuilds
You are spending money on ads but you do not trust the numbers, the agency, or both. Blair & Co. audits your advertising account, documents what is working and what is not, and either delivers a clean rebuild plan or rebuilds it ourselves. No long-term lock-in required to find out where your lead generation program is leaking.
- Account audit
- Rebuild plan
- Second opinion
How a Blair & Co. agency paid program actually gets built and run.
Most Calgary advertising agency paid media engagements ramp over 90 days. Audit and setup in the first month. Initial optimization in month two. Scale in month three. Below is the process step by step.
STEP 1
Audit & Setup
- WEEK 1
STEP 2
Launch
- WEEK 2 - 4
Initial campaigns live. Baseline data flowing. Creative shipped. First-week-out review with you to confirm the numbers reading right and the leads showing up are the kind you wanted.
STEP 3
Optimize
- WEEK 4 - 12
Iterative optimization. Bid strategy tuning. Creative testing. Audience refinement. Negative keyword work. Weekly check-ins, monthly reports. You see exactly what is moving and why.
STEP 4
Scale
- Month 3+
Once cost-per-lead is predictable, we scale budget on what is working and cut what is not. Add channels where it makes sense. Consolidate where it does not. The retainer becomes about growth, not setup.
Three management tiers. Pick what fits your spend.
Most Calgary advertising agencies will not quote paid media management without a 45-minute discovery call. We will. These are real prices for real scope. Setup is one-time. Monthly is ongoing. Ad spend is separate (and entirely yours, paid directly to the platforms).
Account Audit & Rebuild
$2,500
- Full account audit
- Conversion tracking review
- Account rebuild (if scope fits)
- Documented findings & plan
- 60-minute review call
- Hand-off to your team or ours
Single Channel Management
$1,500/mth + $1,000 setup
Google Ads or Meta Ads, managed monthly. The right entry point for businesses spending $1.5K to $5K/month on a single platform. Senior management, weekly attention, and monthly reporting.
- One platform (Google or Meta)
- Conversion tracking setup
- Weekly optimization
- Monthly performance reports
- Quarterly strategy reviews
- 6 month contract
Full Paid Media Management
$2,500/mth + $1,500 setup
Google + Meta + LinkedIn (or any combination). For businesses spending $10K+/month across channels that need attribution that connects everything. Weekly check-ins, monthly reports.
- Up to 3 platforms managed together
- Cross-channel attribution stack
- CAPI + GTM + GA4 configuration
- Weekly optimization & check-ins
- Monthly performance reports
- CRM integration (HubSpot, Salesforce)
Same Day Quote
Time matters. Tell us what you need, we’ll book a quick call, and once the scope is clear, you’ll have a same-day quote.
Advertising and creative portfolio
Real advertising and lead generation campaigns built for Calgary and Western Canadian businesses. Our case studies demonstrate how strategic media buying, creative development, landing page optimization, and audience targeting work together to generate qualified leads, increase conversions, and support measurable business growth.
Each example highlights the campaign strategy, advertising channels, targeting approach, and performance metrics that mattered most for that client’s industry. From cost per lead and conversion rates to click-through performance, audience reach, and sales pipeline impact, every campaign is designed to connect marketing investment directly to real business outcomes.
Advertising and creative case studies
Our advertising and lead generation case studies show exactly how we build campaigns that are designed to perform, from audience strategy and creative development through to targeting, optimization, and conversion tracking. Every decision is tied directly to measurable business outcomes, whether that means generating qualified leads, lowering acquisition costs, increasing conversions, or improving return on ad spend.
They provide a clear look into our process, our campaign thinking, and the performance standards we bring to every engagement. It is the most direct way to understand how we approach growth marketing and whether our advertising strategies align with your business goals and long-term lead generation objectives.
Questions clients ask before they hand us their ad budget.
How much should we be spending on Google Ads or Meta Ads?
Do you charge a flat fee or a percentage of ad spend?
How long until paid media starts producing results?
Can you fix our existing campaigns or do we need to start over?
Sterling Homes Sales Centre. Award-winning sales centre creative developed by Blair & Co., a Calgary advertising agency.
