Brand Identity Proposal — Confidential
Building the brand behind
Alberta's AI land opportunity.
Prepared for [Client Name] — a complete brand identity program for your AI data centre land acquisition and facilitation venture.
Scope of Work
What we will build together.
01
Brand Naming
Three to five strategic name directions grounded in authority, land, and Alberta's AI infrastructure story — screened for domain availability and trademark conflicts.
3–5 conceptsDomain checkTrademark screen
02
Brand Study
Positioning, audience profiles, messaging pillars, tone of voice, and competitive landscape — the strategic compass for every communication your venture produces.
PositioningMessaging pillarsTone of voiceCompetitive review
03
Logo & Visual Identity
Primary logo system with wordmark and mark variations, colour palette, typography selection, and brand standards reference. All source files included.
Primary logoColour paletteTypographyBrand standards PDFSource files
04
Collateral Suite
Business cards, email signature template, and branded email header — everything you need to show up professionally from day one.
Business cardsEmail signatureEmail headerPrint-ready files
05
Website — Core Presence
A focused, professional website built to establish credibility with investors, landowners, and municipal partners. Up to 5 pages on WordPress.
Up to 5 pagesMobile responsiveContact formBasic SEOWordPress
Investment
Your complete brand program.
Total Investment
$3,500 CAD
50% due upon project commencement. 50% due upon final delivery. All files and source assets transfer to you in full upon final payment. Prices do not include applicable taxes, domain registration, or third-party hosting fees.
Timeline
From kickoff to launch in four weeks.
Week 1
Discovery & Naming
Kickoff call, brand questionnaire, competitive review. Name concepts delivered by end of week.
Week 2
Brand Study & Logo Concepts
Brand positioning document and first round of logo concepts delivered for review.
Week 3
Refinement & Collateral
Logo refined. Business cards, email signatures, and email header designed and delivered.
Week 4
Website Build & Launch
Website built, reviewed, and launched. Final files packaged and delivered. Your brand is live.
Next Step
Ready to build
something lasting?
Reply to confirm your engagement and we will send a project agreement and deposit invoice within 24 hours.